Newo vs Sarufi
Newo
newo.aiSarufi
sarufi.ioSide by side
| Figure | Newo | Sarufi |
|---|---|---|
| Price from | $299/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 1 |
| Spec score · SMS Chatbot Software | 7.9 (#15) | 8.2 (#10) |
| Headquarters | 2261 Market Street #5263, San Francisco, CA 94114, USA | Dar es Salaam, Tanzania |
| Integrations | The integrations page lists 29 options, including Open Dental, Dentrix, Square, Housecall Pro, Calendly, GoHighLevel, WhatsApp, and Instagram. | Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. |
| Languages | Newo says it supports 15+ languages and can switch languages mid-conversation. | The product page says Sarufi natively supports more than 10 African languages. |
| Product | Newo is a voice AI agent that handles business calls and can complete actions such as bookings and routing in the business’s existing systems. | Sarufi helps teams build, test, and deploy AI-powered conversational agents to automate business processes. |
| Support | Newo says its SOC 2 report and detailed security documentation are shared under NDA on request during a demo or through an account contact. | Sarufi says its team responds to enterprise, compliance and integration questions within one business day. |
Plans
In their own words
Newo
Newo is a voice AI agent for business calls that can complete actions such as bookings and routing in existing systems. Its SMS agent uses the same agent and conversation history as the phone line, replies by text and can book the next step in a scheduler. Newo combines records across phone, text and email so conversations continue with prior context. Follow-up sequences can run across channels and stop when the customer replies. Each agent can use a knowledge base built from a business website and added materials. The integrations page lists 29 options, including Open Dental, Dentrix, Square, Housecall Pro, Calendly, GoHighLevel, WhatsApp and Instagram. Newo says it supports 15+ languages and can switch languages mid-conversation. Listed capabilities include AI responses, two-way SMS, workflow building and API access. Pay As You Go costs nothing with 50 units once per account. AI Receptionist costs $299 a month for 200 units monthly and one agent at one location.
Sarufi
Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.