NPS Surveys by SalesHub vs Zonka Feedback

NPS Surveys by SalesHub automates NPS, CSAT, and CES surveys from Salesforce events and maps responses to Salesforce records. The vendor describes it as built inside Salesforce, without a separate integration or API connection. A survey can start when a case closes, an opportunity is won, onboarding finishes, or a custom trigger occurs. Distribution channels include email, in-app, QR code, web, and social. Scores can drive follow-up: detractor results from 0–6 create Priority 1 cases, while promoter results from 9–10 prompt email review requests. Analytics include NLP theme clustering, predictive churn scoring, and real-time Salesforce dashboards filterable by account, industry, product, region, or custom dimension. Surveys can be deployed in any language, with automatic respondent locale detection. The vendor says responses, scores, and analytics remain within the Salesforce org, with no third-party servers or data transfer. The app supports Salesforce for iOS and Android and installs as a managed package. CX Lite costs $3,500 a year; CX Pro costs $12,000 a year. A 30-day trial is available through AppExchange without a credit card.

Zonka Feedback is a feedback-management platform with AI analysis for customer and employee responses. It collects surveys through email, SMS, WhatsApp, offline channels, websites, apps, in-product experiences, and other digital touchpoints. Teams can measure NPS, CSAT, and CES using a builder with more than 30 question types, templates, skip logic, branding, and multilingual support. AI Feedback Intelligence extracts themes and entities, analyzes sentiment and emotion, and links feedback themes to customer-experience metrics. Feedback Management adds case management, real-time alerts, automation workflows, and contact and journey tracking. The app can collect responses offline on iPads and Android tablets, then synchronize when connected. Listed integrations include Salesforce, HubSpot, Jira, Freshdesk, Intercom, Zendesk, Slack, MS Teams, Zapier, and webhooks; APIs and middleware support custom connections. The company states ISO 27001:2022 certification and GDPR and HIPAA compliance, with regional hosting in the US, Europe, Australia, or India. Pricing is by custom quote, with a 14-day trial listed.