Octeth vs Zoho Campaigns
Octeth
octeth.com
Zoho Campaigns
zoho.comSide by side
| Figure | Octeth | Zoho Campaigns |
|---|---|---|
| Price from | $5,000/mo | $4/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 9 | 4 |
| Spec score · Email marketing tools | 9.0 (#12) | 9.5 (#1) |
| Spec score · Email Marketing Software | 8.6 (#32) | 8.6 (#34) |
| A/B testing | Yes | Yes |
| Automation | Its visual journey builder supports email, SMS, and webhook actions, conditions, waits, splits, and API-triggered journeys. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Email automation | Yes | Yes |
| Founded | 1999 | 1996 |
| Free plan | Yes | Yes |
| Integrations | The site lists WordPress, WooCommerce, Shopify, Salesforce, HubSpot, and Zapier integrations, and names Amazon SES, SendGrid, Mailgun, Postmark, and SparkPost as delivery providers. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Audience segmentation | Yes | Standard provides basic segmentation and Professional adds advanced segmentation, tags and contact scoring. |
| Support | Paid licenses include three months of updates and support; continued updates and support are available through an optional annual service package priced at 20% of the license fee. | The pricing page lists email, telephone, and in-product chat support, and says the Standard and Professional plans include priority support. |
Plans
Octeth
- Community EditionFree
- Perpetual License$5,000 a month
- Annual Service PackagePrice not published
- CommunityFree
- Starter$790, paid once
- Solo$5,500, paid once
- Studio$12,500, paid once
- Agency$20,000, paid once
- Unlimited$29,500, paid once
Zoho Campaigns
- Forever FreeFree
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
In their own words
Zoho Campaigns
Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.