Olo GDP vs Per Diem
Olo GDP
olo.com
Per Diem
tryperdiem.comSide by side
| Figure | Olo GDP | Per Diem |
|---|---|---|
| Price from | — | $99/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 1 | 3 |
| Spec score · Restaurant CRM Software | 8.0 (#9) | 7.6 (#18) |
| Intended customers | Olo describes GDP as purpose built for restaurant brands and says hospitality brands use it to work with restaurant specific data sources. | The maker describes the platform as built for restaurants and specifically lists coffee shops, cafes, bakeries, boba shops, and quick-service brands using Square. |
| Product | GDP is Olo’s restaurant focused customer data platform for collecting, analyzing, and acting on guest data from restaurant systems. | Per Diem turns restaurant customer and Square POS data into insights and personalized marketing designed to drive repeat business. |
| Support | Olo directs new prospects to its sales team and current customers to their Customer Success Manager for information about product features. | The maker lists support by phone at +1 (929) 529-7018 and email at [email protected]. |
Plans
In their own words
Olo GDP
Olo GDP is a web-based customer data platform for restaurant and hospitality brands. It collects information from restaurant systems and combines transactional, behavioral, demographic, and offline data into profiles for both known and unknown guests. Listed sources include POS, online ordering, loyalty programs, payment processors, reservations, websites and mobile apps, email and SMS, surveys, and reviews. Machine-learning-powered analytics are designed to help brands understand acquisition, retention, visit frequency, guest lifetime value, and churn risk. Unified guest data can be sent through Olo Engage and other destinations to inform business, operations, and marketing decisions. Brands can tailor interactions using preferences such as order history, dietary restrictions, visit frequency, and engagement. Olo describes imports from OpenTable and a Thanx loyalty integration. Pricing is on request, and the page directs prospective customers to request a demo or talk to sales. An account executive can arrange limited-time access following activation, with a custom demo walkthrough after two weeks. Olo was founded in 2005 and is headquartered in New York, New York.
Per Diem
Per Diem is restaurant CRM and marketing software that uses customer and Square POS data to help restaurants encourage repeat business. Its customer insights track revenue, returning customers, and customers at risk of lapsing, with orders and customer records syncing automatically from Square. The platform identifies customer segments and lets merchants send a win-back offer from a customer profile without building a campaign. Marketing options include targeted SMS, push notifications, email, and in-app banners; its Olivia copilot answers sales questions and recommends campaigns based on performance and customer behavior. Per Diem also offers branded web ordering and custom iOS and Android apps for pickup, delivery, catering, and group orders. It runs on Android, iOS, and the web and supports Square Loyalty. Bundled CRM costs $49 a month and À la carte CRM costs $99 a month; each includes up to 5,000 customer profiles per location. There is no free plan. Separate SMS credits start at $50 a month, and email credits cost 1.00 USD per 1,000 emails.