Olo GDP vs Salesforce for Restaurants
Olo GDP
olo.comSalesforce for Restaurants
salesforce.comSide by side
| Figure | Olo GDP | Salesforce for Restaurants |
|---|---|---|
| Price from | — | $25/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 1 | 6 |
| Spec score · Restaurant CRM Software | 8.0 (#9) | 8.0 (#11) |
| Audience | GDP is marketed to restaurant and hospitality brands, and Olo identifies Five Guys and Sonny's BBQ as customers using it. | The described franchise capabilities address restaurant brands coordinating headquarters and franchise operators, including QSR and casual dining brands. |
| Founded | 2005 | 1999 |
| Headquarters | New York, New York, United States | Salesforce lists its worldwide corporate headquarters in San Francisco, California. |
| Integrations | Olo says GDP can import OpenTable data for use in segments, computed properties, marketing campaigns, automations, and reporting. | The restaurant page names POS, loyalty, apps, and service as data sources, and promotes MuleSoft for connecting systems; it does not name specific POS vendors. |
| Purpose | GDP is a restaurant focused customer data platform designed to collect, analyze, and activate guest data in real time. | Salesforce for Restaurants connects guest data, marketing, loyalty, AI-powered service, and franchise operations in one platform and guest profile. |
| Support | Olo directs new prospects to its sales team and current customers to their Customer Success Manager for information about product features. | The restaurant page invites prospective customers to watch a demo or request a call with an expert. |
| Support and sales | The GDP page directs prospective customers to request a demo or talk to sales. | The restaurant page offers a demo and a request-a-call form to speak with an expert. |
Plans
Salesforce for Restaurants
- Salesforce Starter$25 a month
- Marketing Cloud Next Growth Edition$1,500 a month
- Marketing Cloud Next Advanced Edition$3,250 a month
- Salesforce Personalization$8,000 a month
- Marketing Intelligence$10,000 a month
- Loyalty Management$20,000 a month
In their own words
Olo GDP
Olo GDP is a web-based customer data platform for restaurant and hospitality brands. It collects information from restaurant systems and combines transactional, behavioral, demographic, and offline data into profiles for both known and unknown guests. Listed sources include POS, online ordering, loyalty programs, payment processors, reservations, websites and mobile apps, email and SMS, surveys, and reviews. Machine-learning-powered analytics are designed to help brands understand acquisition, retention, visit frequency, guest lifetime value, and churn risk. Unified guest data can be sent through Olo Engage and other destinations to inform business, operations, and marketing decisions. Brands can tailor interactions using preferences such as order history, dietary restrictions, visit frequency, and engagement. Olo describes imports from OpenTable and a Thanx loyalty integration. Pricing is on request, and the page directs prospective customers to request a demo or talk to sales. An account executive can arrange limited-time access following activation, with a custom demo walkthrough after two weeks. Olo was founded in 2005 and is headquartered in New York, New York.
Salesforce for Restaurants
Salesforce for Restaurants has no write-up on Specifiction yet; its figures are above.