Omniconvert Explore vs Poptin
Omniconvert Explore
omniconvert.com
Poptin
poptin.comSide by side
| Figure | Omniconvert Explore | Poptin |
|---|---|---|
| Price from | $167/mo | $2.08/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 7 | 10 |
| Spec score · Conversion Rate Optimization Software | 8.9 (#4) | 8.5 (#9) |
| A/B testing | The product supports unlimited simultaneous A/B/n tests, mutually exclusive rules and automatic visitor assignment. | Users can create popup variants and compare visitor, conversion and click-through results. |
| API | The Explore API exposes experiment metadata and results for business-intelligence reports and custom applications. | The public API manages poptins, contacts, conversions and email campaigns and is available on every plan. |
| Company history | Omniconvert says it was founded in 2013, changed from Marketizator in 2016 after a €1 million Catalyst Romania investment, became profitable in 2023 and remains independent. | Poptin says it was founded in 2017 and describes its team as remote, with 30+ members across 8 countries. |
| Documentation | The help center covers installation, Shopify and Google Tag Manager setup, GDPR, cookies, experiments, integrations, troubleshooting and developer topics. | The help center has setup, design, display-rule, integrations, campaigns, automations, billing and deliverability categories. |
| Founded | 2013 | 2017 |
| Integrations | Officially listed integrations include GA4, Google Tag Manager, Shopify, Vtex, Reveal, Hotjar, Campaign Monitor, Piwik and Zapier. | Poptin lists more than 70 native integrations plus over 1,500 Zapier and Make connections. |
| Rating on Capterra | 4.1 out of 5 from 18 reviews. | 4.8 out of 5 from 350 reviews |
| Rating on G2 | 4.6 out of 5 from 193 reviews. | 4.8 out of 5 from 90 reviews |
| Rating on GetApp | 4.1 out of 5 from 18 reviews. | 4.8 out of 5 from 350 reviews |
| Rating on Trustpilot | 4.3 out of 5 from 10 reviews. | 4.9 out of 5 from 506 reviews |
| Rating on TrustRadius | 8 out of 10 from 5 reviews. | 7.7 out of 10 from 3 reviews |
| SDKs | Server-side SDKs are available for PHP through Packagist, TypeScript/Node through npm and Kotlin through Maven Central. | The developer pages describe REST and JSON wrappers but do not list official language SDK packages. |
| Support | Omniconvert says every plan includes 24x7 support with a one-hour response time by phone, email or chat, plus a dedicated account manager. | Official support options include live chat, email, knowledge-base articles, a Facebook group and priority support. |
| What it does | Explore is an ecommerce conversion-rate-optimization platform combining A/B, multivariate and server-side experiments, personalization and onsite surveys, with results measured in revenue per visitor. | Poptin combines website popups, embedded forms, audience tools and email marketing automation to turn visitors into leads and customers. |
Plans
Omniconvert Explore
- FreeFree
- FREEFree
- Explore annual subscription$167 a month
- 100,000 tested views$245 a month
- Explore Platform$320 a month
- 700,000 tested views$1,293 a month
- 5,000,000 tested views$4,658 a month
Poptin
- FreeFree
- Free ForeverFree
- Growth$19 a month
- Basic$25 a year
- Basic$25 a month
- Pro$59 a month
- Pro$59 a year
- Agency$119 a year
- Agency$119 a month
- EnterprisePriced on request
In their own words
Omniconvert Explore
Omniconvert Explore is an A/B testing and conversion-rate optimization platform for ecommerce brands. It supports A/B, multivariate, server-side and split URL tests, plus personalization and on-site surveys, with unlimited simultaneous A/B tests. More than 40 segmentation options include geography, device, operating system, referral source, cookies, UTM tags and custom JavaScript rules. The reporting dashboard tracks conversion trends, revenue per visitor, chance-to-win and cumulative views in real time, and can export branded PDFs. Editors include code and WYSIWYG visual tools, plus a Chrome A/B Editor plugin. The API provides experiment results and metadata for BI, reporting and custom applications. Integrations span analytics platforms, CRMs, ESPs and ecommerce platforms directly or through Zapier. The free offer provides full Explore access for experiments involving up to 50,000 website visitors, without a time limit or credit-card requirement. When a monthly visitor quota is exceeded, the service says it emails the customer and pauses experiments until the next billing cycle or an upgrade. The FREE plan costs nothing.
Poptin
Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).