Omniconvert Explore vs Webtrends Optimize

Omniconvert Explore is an A/B testing and conversion-rate optimization platform for ecommerce brands. It supports A/B, multivariate, server-side and split URL tests, plus personalization and on-site surveys, with unlimited simultaneous A/B tests. More than 40 segmentation options include geography, device, operating system, referral source, cookies, UTM tags and custom JavaScript rules. The reporting dashboard tracks conversion trends, revenue per visitor, chance-to-win and cumulative views in real time, and can export branded PDFs. Editors include code and WYSIWYG visual tools, plus a Chrome A/B Editor plugin. The API provides experiment results and metadata for BI, reporting and custom applications. Integrations span analytics platforms, CRMs, ESPs and ecommerce platforms directly or through Zapier. The free offer provides full Explore access for experiments involving up to 50,000 website visitors, without a time limit or credit-card requirement. When a monthly visitor quota is exceeded, the service says it emails the customer and pauses experiments until the next billing cycle or an upgrade. The FREE plan costs nothing.

Webtrends Optimize is a conversion optimisation platform for experiments, personalisation, and recommendations. It supports A/B and A/Bn tests, full and fractional factorial multivariate tests, URL split testing, personalisation, targeting, and multi-armed bandits. Implementation options include a website JavaScript tag, server-side methods, REST and JSONP APIs, and stateful URL redirects. A no-code widget builder creates hello bars, lightboxes, lower-corner promotions, and push notification signup prompts. Its recommendation engine uses browsing and sales data to serve product or content suggestions. Reporting includes views, conversions, lift, chance to beat control, and significance calculations. The feature list names analytics and behavior-tool integrations, plus Slack. Data is retained for 12 months by default, with raw event data export to CSV. Trial access lasts 30 days, requires no credit card or purchase commitment, and is unrestricted. Websites with fewer than 10,000 monthly sessions are eligible for a free account with the same features as the paid version. Other plan prices are available on request. The company was founded in 2000 and is headquartered in Egham, Surrey, United Kingdom.