OpenTable GuestCenter vs Per Diem

OpenTable GuestCenter is a restaurant management platform intended to help attract diners, manage reputation, streamline operations, and encourage repeat visits. Its Basic, Core, and Pro plans combine diner-network and reputation tools with progressively different seating automation and guest-marketing features. Depending on plan, reservation tools include booking integrations across 100+ sites and apps, customizable floor plans, Smart Assign, inventory controls, waitlists, and automated reservation messages. Pro adds guest profiles, automated email campaigns, guest tags, and post-dining surveys. GuestCenter integrates with restaurant software such as point-of-sale systems and email providers. The restaurant manager app for iPhone and Android shows reservation activity, cover trends, and VIP notifications; web access is also listed. OpenTable advertises customer support every day and around the clock, with setup and training support. Basic costs $149 a month, Core costs $299 a month, and Pro costs $499 a month. The standard agreement lasts one year and renews annually unless notice is given 30 days before renewal. Basic is available only in the US and includes a 30-day trial. Cover fees and website reservation charges vary by plan and booking source.

Per Diem is restaurant CRM and marketing software that uses customer and Square POS data to help restaurants encourage repeat business. Its customer insights track revenue, returning customers, and customers at risk of lapsing, with orders and customer records syncing automatically from Square. The platform identifies customer segments and lets merchants send a win-back offer from a customer profile without building a campaign. Marketing options include targeted SMS, push notifications, email, and in-app banners; its Olivia copilot answers sales questions and recommends campaigns based on performance and customer behavior. Per Diem also offers branded web ordering and custom iOS and Android apps for pickup, delivery, catering, and group orders. It runs on Android, iOS, and the web and supports Square Loyalty. Bundled CRM costs $49 a month and À la carte CRM costs $99 a month; each includes up to 5,000 customer profiles per location. There is no free plan. Separate SMS credits start at $50 a month, and email credits cost 1.00 USD per 1,000 emails.