OpenText Core Web Optimization vs Poptin
OpenText Core Web Optimization
opentext.com
Poptin
poptin.comSide by side
| Figure | OpenText Core Web Optimization | Poptin |
|---|---|---|
| Price from | — | $2.08/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 10 |
| Spec score · Conversion Rate Optimization Software | 7.6 (#25) | 8.5 (#9) |
| API | An extensible JavaScript API framework supports experimentation and third-party integrations. | The public API manages poptins, contacts, conversions and email campaigns and is available on every plan. |
| Company facts | LinkedIn lists OpenText as a public software company headquartered in Waterloo, Ontario, founded in 1991, with 10,001-plus employees. | Crunchbase lists Poptin as a private Tel Aviv, Israel software company with 11–50 employees and founders Gal Dubinski and Tomer Aharon. |
| Founded | 1991 | 2017 |
| Rating on G2 | 4.0 out of 5 from 1 review | 4.8 out of 5 from 90 reviews |
| Rating on Trustpilot | 2.5 out of 5 from 5 reviews for OpenText overall | 4.9 out of 5 from 506 reviews |
| Rating on TrustRadius | 7 out of 10 from 6 reviews | 7.7 out of 10 from 3 reviews |
| Security | The overview lists physical security aligned with SSAE16 and SOC2 standards. | Poptin says it has ISO 27001 certification, uses TLS 1.2 or higher across its application, supports optional two-factor authentication, and performs periodic security audits. |
| Targeting | Audience segmentation and targeting use customer data and real-time audience insights to personalize content. | Audience rules can segment contacts by properties, behavior and activity. |
| What it does | OpenText Core Web Optimization is a platform for testing, personalizing and optimizing digital experiences across channels. | Poptin combines website popups, embedded forms, audience tools and email marketing automation to turn visitors into leads and customers. |
Plans
OpenText Core Web Optimization
- StarterPriced on request
- StandardPriced on request
- EnterprisePriced on request
- EnterprisePrice not published
- StandardPrice not published
- StarterPrice not published
Poptin
- FreeFree
- Free ForeverFree
- Growth$19 a month
- Basic$25 a year
- Basic$25 a month
- Pro$59 a month
- Pro$59 a year
- Agency$119 a year
- Agency$119 a month
- EnterprisePriced on request
In their own words
OpenText Core Web Optimization
OpenText Core Web Optimization has no write-up on Specifiction yet; its figures are above.
Poptin
Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).