Optimizely Configured Commerce vs VWO Feature Experimentation
| Optimizely Configured Commerce | VWO Feature Experimentation | |
|---|---|---|
| Free trial | Yes | |
| Platforms | api, Web | Android, api, iOS, Web |
| Free plan | Yes | No |
| Experiment methods | A/B tests, multi-armed bandit optimizations | A/B testing; multivariate testing; multi-armed bandit |
| Server-side experiments | Yes | Yes |
| Mobile experiments | Yes | Yes |
| Statistical model | both | bayesian |
| Feature rollouts | Yes | Yes |
| Test types | A/B testing, multi-page testing, feature testing, server-side testing, multivariate testing, multi-armed bandit testing | |
| Supported platforms | web_and_mobile | |
| Visual editor | Yes | |
| Server-side testing | Yes | |
| Mobile SDK | Yes | |
| Audience targeting | Yes | |
| Feature flags | Yes | |
| Approval workflows | Yes | |
| Task assignments | Yes | |
| Calendar views | calendar | |
| Supported channels | multi-channel | |
| Proofing comments | Yes | |
| Personalization | Yes | |
| Headless delivery | Yes | |
| Experimentation | Yes | |
| Journey orchestration | Yes | |
| Deployment model | cloud | |
| Experience analytics | Yes | |
| Digital asset support | Yes | |
| Hosting model | hosted | |
| Sales channels | omnichannel | |
| Abandoned cart recovery | Yes | |
| App marketplace | Yes | |
| SDK languages | Android, C#, Flutter, Go, Java, JavaScript, PHP, Python, React, React Native, Ruby, Swift | |
| Targeting rules | Yes | |
| Percentage rollouts | Yes | |
| User segments | Yes | |
| Audit log | Yes | |
| Real-time targeting | Yes | |
| Web experimentation | Yes | |
| Predictive personalization | Yes | |
| Web channel coverage | web only |
Listed together in Best Experimentation Platforms