Optimizely Personalization vs Salesforce Personalization

Optimizely Personalization

Figure	Optimizely Personalization	Salesforce Personalization
Price from	—	$8,000/mo
Free plan	—	—
Free trial	—	—
Open source	—	—
Web	Yes	Yes
iOS	—	Yes
Android	—	Yes
API	Yes	Yes
Plans published	2	4
Spec score · Personalization Software	7.8 (#10)	8.3 (#7)
Spec score · Personalization Engines	7.7 (#9)	8.0 (#5)
Spec score · Website Personalization Software	7.5 (#20)	8.0 (#11)
Company founding	Rannkly's company profile lists Optimizely's founding year as 2009.	Gartner lists Salesforce as founded in 1999.
Company legal name	Crunchbase lists the legal name as Optimizely, Inc., with founders Dan Siroker and Pete Koomen, and says it was acquired by Episerver.	Salesforce identifies itself as Salesforce, Inc. in its corporate copyright and legal footer.
Headquarters	New York City, New York, United States	San Francisco, California, United States
Public REST API	Web Experimentation provides a REST API for creating and managing projects and experiments and retrieving results.	The Personalization REST API can create and update users, accounts, behavioral events, historical transactions, products, and content catalog data.
Rating on Gartner Peer Insights	4.1 out of 5 from 94 reviews for Optimizely in Digital Experience Platforms.	4.0 out of 5 from 60 reviews
What it does	Optimizely Personalization delivers targeted digital experiences in real time based on visitor behavior.	Salesforce Personalization uses Data 360 customer profiles and AI to deliver real-time one-to-one experiences across customer touchpoints.

Optimizely Personalization has no write-up on Specifiction yet; its figures are above.

Salesforce Personalization has no write-up on Specifiction yet; its figures are above.