OptinMonster vs Poptin
OptinMonster
optinmonster.com
Poptin
poptin.comSide by side
| Figure | OptinMonster | Poptin |
|---|---|---|
| Price from | $0.58/mo | $2.08/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 4 | 10 |
| Spec score · Pop-Up Builder Software | 7.4 (#20) | 8.6 (#5) |
| Spec score · Popup Software | 7.5 (#20) | 8.6 (#6) |
| Spec score · Lead Generation Software | 7.4 (#42) | 8.6 (#12) |
| Spec score · Lead Capture Software | 7.3 (#59) | 8.6 (#9) |
| Company history | The About page says OptinMonster launched in 2013 and has served small independent businesses through Fortune 500 companies. | Poptin says it was founded in 2017 and describes its team as remote, with 30+ members across 8 countries. |
| Founded | 2013 | 2017 |
| Integrations | The maker says users can connect email providers or CRMs using existing integrations, Custom HTML, Zapier, or webhooks. | Poptin lists more than 70 native integrations plus over 1,500 Zapier and Make connections. |
| Security | The security page states that browser-to-service information is protected with 256-bit SSL encryption and that Sucuri regularly scans its servers for vulnerabilities. | Poptin says it has ISO 27001 certification, uses TLS 1.2 or higher across its application, supports optional two-factor authentication, and performs periodic security audits. |
| Support | The maker describes its support as world-class and says support professionals are available to help customers with their strategy. | Official support options include live chat, email, knowledge-base articles, a Facebook group and priority support. |
| Targeting | Features include Exit Intent, device targeting, page-level targeting, geolocation targeting, referral and cookie targeting, and cart or form abandonment targeting. | Audience rules can segment contacts by properties, behavior and activity. |
Plans
Poptin
- FreeFree
- Free ForeverFree
- Growth$19 a month
- Basic$25 a year
- Basic$25 a month
- Pro$59 a month
- Pro$59 a year
- Agency$119 a year
- Agency$119 a month
- EnterprisePriced on request
In their own words
OptinMonster
OptinMonster has no write-up on Specifiction yet; its figures are above.
Poptin
Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).