OptinMonster vs Promolayer
OptinMonster
optinmonster.com
Promolayer
promolayer.ioSide by side
| Figure | OptinMonster | Promolayer |
|---|---|---|
| Price from | $0.58/mo | $20.83/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 4 | 11 |
| Spec score · Pop-Up Builder Software | 7.4 (#20) | 8.4 (#6) |
| Founded | 2013 | 2017 |
| Integrations | The maker says users can connect email providers or CRMs using existing integrations, Custom HTML, Zapier, or webhooks. | Documented connections include Shopify, Wix, WordPress, Google Analytics, Mailchimp, Klaviyo, Shopify Flow and webhooks. |
| Security | The security page states that browser-to-service information is protected with 256-bit SSL encryption and that Sucuri regularly scans its servers for vulnerabilities. | The site says dashboard and delivery-server traffic is encrypted over HTTPS and collected contact data is stored on access-controlled servers. |
| Support | The maker describes its support as world-class and says support professionals are available to help customers with their strategy. | Help-center guides cover setup, troubleshooting and integrations; support is available by dashboard live chat on eligible plans and email. |
| Targeting | Features include Exit Intent, device targeting, page-level targeting, geolocation targeting, referral and cookie targeting, and cart or form abandonment targeting. | Audience rules can use traffic source, device, browser language, visit frequency, URL, cart state, geography, login state and other visitor signals. |
| Testing and analytics | The Plus plan includes A/B testing and full analytics reporting. | The platform includes A/B testing and analytics, and the site says it connects with GA4 and other analytics tools. |
Plans
Promolayer
- FreeFree
- Basic$20.83 a month
- Standard$58.33 a month
- Professional$125 a month
- Enterprise$266.67 a month
- Plus$416.67 a month
- Basic¥2,083 a month
- Standard¥5,833 a month
- Professional¥12,500 a month
- Enterprise¥26,667 a month
In their own words
OptinMonster
OptinMonster has no write-up on Specifiction yet; its figures are above.
Promolayer
Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams. It supports campaigns for sales recovery, email capture, seasonal promotions, social following, and customer notifications. Formats include lightboxes, fullscreen panels, slide-ins, floating bars, and spin-to-win, as well as image popups, teasers, and in-page embeds. Triggers can respond to time on page, scroll depth, inactivity, exit gestures, mobile back, and swipe gestures. Targeting can use page, traffic source, visit frequency, and visitor behavior. The platform includes A/B testing and analytics, connects with GA4 and other analytics tools, and lists Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, and webhooks as integrations or installation options. Shopify and Wix installs come from their app stores; other sites can use an embed tag generated in the dashboard. The free plan includes 1,000 monthly impressions and branding. Paid plans start at $20.83/mo (annual); Shopify app paid plans have a 7-day trial, while direct paid signups have no trial. Promolayer was founded in 2017 and is headquartered in Tokyo, Japan.