Optipricer vs Wheelhouse

Optipricer is LuxLiving software that recommends daily rental rates for individual multifamily units. It estimates the likelihood of leasing at different prices using floor plan, unit features, availability timing, and submarket comparables. Pricing adjusts for vacancy status, exposure days, demand trends, and market volatility. Curves update from actual lease outcomes for each unit, floor plan, and property. The product page says its engine uses more than 2,000,000 daily observations across 600+ communities and 8,000 units. It also gathers competitor pricing for internet, parking, trash, pet rent, and other fees. A market dynamics dashboard is included, and the product is described as integrating with property management systems. LuxLiving says its tools are built for multifamily property management companies and operators, and that they grew from managing more than 10,000 Class A multifamily units. Pricing is available on request, with personalized demos offered to prospective customers.

Wheelhouse is revenue management and dynamic pricing software for short-term rental owners and property managers, available on the web and through an API. Its pricing tools support data-driven, rule-based, and hybrid strategies, with settings for base prices, seasonality, demand sensitivity, price limits, minimum stays, and occupancy and revenue pacing. Users can sync 18 months of forward-looking prices to their calendars. Performance Analytics covers booking pickup and pacing, A/B comparisons, budgets, year-over-year results, and booking exports. Market Reports include trends, occupancy projections, inventory information, and historical metrics. Listed connections include Airbnb and property management platforms such as Guesty, Hostaway, Hostfully, OwnerRez, and Smoobu; APIs can connect Wheelhouse with a customer's own tools. The free plan provides listing connections, market reports, and pricing insights. Dynamic Sets costs $12.99 per set per month; Pro Flat costs $19.99 per listing per month. Pro Flex is billed at 1% of revenue per automated booking, with a $2.99 minimum monthly fee. Pricing updates are daily, and listed support includes 24/7 email and chat plus Zoom calls.