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Optipricer

livelux.com

Visit livelux.com
Spec score 7.0 #19 of 25 in Property Management Revenue Management Software

What it is

Optipricer is LuxLiving software that recommends daily rental rates for individual multifamily units. It estimates the likelihood of leasing at different prices using floor plan, unit features, availability timing, and submarket comparables. Pricing adjusts for vacancy status, exposure days, demand trends, and market volatility. Curves update from actual lease outcomes for each unit, floor plan, and property. The product page says its engine uses more than 2,000,000 daily observations across 600+ communities and 8,000 units. It also gathers competitor pricing for internet, parking, trash, pet rent, and other fees. A market dynamics dashboard is included, and the product is described as integrating with property management systems. LuxLiving says its tools are built for multifamily property management companies and operators, and that they grew from managing more than 10,000 Class A multifamily units. Pricing is available on request, with personalized demos offered to prospective customers.

Spec sheet

Purpose
Optipricer recommends daily rental rates for individual multifamily units using market pricing and leasing dynamics.Read 8 Oct 2026 · livelux.com
Intended users
LuxLiving describes its tools as built for multifamily property management companies and operators.Read 8 Oct 2026 · livelux.com
Headquarters
LuxLiving lists its address as 3401 N Center St, Suite 300, Lehi, UT 84043.Read 8 Oct 2026 · livelux.com
Ancillary income
It gathers competitor pricing for internet, parking, trash, pet rent, and other fees to assess ancillary income positioning.Read 8 Oct 2026 · livelux.com
Company background
LuxLiving says its tools grew from managing more than 10,000 Class A multifamily units.Read 8 Oct 2026 · livelux.com
Competitor comparison
The page says Optipricer optimizes by individual unit, uses external market data, adjusts for exposure, and does not require a Pricing Advisor add-on.Read 8 Oct 2026 · livelux.com
Dashboard
The comparison section says a market dynamics dashboard is included.Read 8 Oct 2026 · livelux.com
Demo
The product page invites prospective customers to schedule a personalized demo.Read 8 Oct 2026 · livelux.com
Learning model
The page says pricing curves update using actual lease outcomes for each unit, floor plan, and property.Read 4 Oct 2026 · livelux.com
Lease modeling
It estimates each unit's likelihood of leasing at different prices using floor plan, unit features, availability timing, and submarket comparables.Read 4 Oct 2026 · livelux.com
Lease probability
It estimates each unit’s likelihood of leasing at different prices using floor plan type, unit features, availability timing, and submarket comparables.Read 8 Oct 2026 · livelux.com
Market data
Its market-calibrated engine uses public market data and proprietary performance metrics; the page describes more than 2,000,000 daily observations across 600+ communities and 8,000 units.Read 8 Oct 2026 · livelux.com
PMS integration
The product page describes seamless property management system integration; LuxLiving says its tools connect directly to a property management system.Read 8 Oct 2026 · livelux.com
Pricing model
The page describes Optipricer as a dynamic pricing platform but does not state its price.Read 4 Oct 2026 · livelux.com
Revenue and occupancy
Its pricing adjusts for vacancy status, exposure days, demand trends, and market volatility.Read 4 Oct 2026 · livelux.com
Self-learning
Pricing curves update based on actual lease outcomes for each unit, floor plan, and property.Read 8 Oct 2026 · livelux.com
Target users
LuxLiving describes its software suite as built for multifamily property management companies and their operators.Read 4 Oct 2026 · livelux.com
Vacancy and demand
Pricing adjusts for vacancy status, exposure days, demand trends, and market volatility.Read 8 Oct 2026 · livelux.com

Strong points and limits

Strong points

  • Daily rental-rate recommendations for individual units
  • Uses over 2,000,000 daily observations
  • Pricing adapts to vacancy and demand factors
  • Curves learn from actual lease outcomes
  • Includes market dynamics dashboard

Limits

  • Pricing is available only on request
  • Designed for multifamily property management users

Who it suits

Optipricer suits multifamily property management companies and operators seeking daily, unit-level rental recommendations. It is relevant where vacancy, exposure, demand, market data, ancillary fees, and lease outcomes inform pricing.

Verdict

Optipricer combines unit-level lease probability modeling with daily market and occupancy adjustments. Its competitor-fee data, learning curves, dashboard, and property-management integration claims are key points to evaluate during a requested demo.

Where Specifiction places it

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