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SPECIFICTION
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Oracle Responsys vs Theta

Oracle Responsys

oracle.com

Theta

thetaclv.com

Side by side

FigureOracle ResponsysTheta
Price from$0.17/mo—
Free plan——
Free trial——
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYesYes
Plans published11
Spec score · Customer Lifetime Value Software8.4 (#5)7.1 (#33)
IntegrationsResponsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace.Theta describes combining its predicted CLV metrics with existing campaign and spend data to evaluate predicted value-based ROI.

Plans

Oracle Responsys

  • Marketing Automation Responsys Enterprise Cloud Service$2 a year

Oracle Responsys pricing →

Theta

  • CLV Starter$20,000, paid once

Theta pricing →

In their own words

Oracle Responsys

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Visit oracle.com

Theta

Theta has no write-up on Specifiction yet; its figures are above.

Visit thetaclv.com