Oracle Responsys vs Zeta Marketing Platform

Oracle Responsys has no write-up on Specifiction yet; its figures are above.

Zeta Marketing Platform brings paid, owned and earned media together to help marketers acquire, grow and retain customers. It recognises known and anonymous users across devices and maps relationships between customers and their networks. Campaigns can run across email, social, CTV, display, video, mobile and in-store touchpoints, with personalised communications orchestrated through SMS, push notifications, web personalisation, WhatsApp and mobile wallets. Zeta says the platform includes more than 500 AI agents to automate processes and analyse data; agents can generate audiences or quality-check campaigns. Its Opportunity Engine responds to natural-language prompts, while Zeta Intelligence includes forecasting, attribution, reporting and an Opportunity Explorer. Low-code Data Flows connects data sources and manages workflows. The platform offers iOS and Android SDKs and REST APIs, as well as security options including SAML single sign-on, IP whitelisting and multi-factor authentication. Customers receive a dedicated team, and ZMP Learning Studio offers training and certifications. Pricing is on request; the page invites visitors to request a demo or contact Zeta.