Poptin vs Promolayer
Poptin
poptin.com
Promolayer
promolayer.ioSide by side
| Figure | Poptin | Promolayer |
|---|---|---|
| Price from | $2.08/mo | $20.83/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 10 | 11 |
| Spec score · Pop-Up Builder Software | 8.6 (#5) | 8.4 (#6) |
| A/B testing | Users can create popup variants and compare visitor, conversion and click-through results. | Paid plans include A/B testing and result analysis for comparing popup variants. |
| Analytics | Campaign reporting includes impressions, conversions and performance metrics. | Standard reporting covers impressions, clicks and submissions, while Plus adds pageview, impression-rate and account-usage reports. |
| Documentation | The help center has setup, design, display-rule, integrations, campaigns, automations, billing and deliverability categories. | The help center lists tutorial, FAQ, integration, design, email and contact-management collections, including 12 tutorial articles. |
| Founded | 2017 | 2017 |
| Integrations | Poptin lists more than 70 native integrations plus over 1,500 Zapier and Make connections. | Documented connections include Shopify, Wix, WordPress, Google Analytics, Mailchimp, Klaviyo, Shopify Flow and webhooks. |
| Plan limits | The free plan allows 1,000 monthly visitors on one domain, and its email allowance is 250 active contacts and 500 emails. | The direct signup version has unlimited domains, while Shopify and Wix app versions are limited to one domain per install. |
| Popup builder | Its drag-and-drop editor lets users design popups and forms without coding. | Its editor uses customizable templates and drag-and-drop controls with separate mobile and desktop settings. |
| Popup formats | Its popup and form options include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups, and gamified popups. | The product provides lightbox, fullscreen, slide-in, floating-bar, image, animated, teaser and spin-to-win popup formats. |
| Product | Poptin combines popups, forms, and built-in email marketing automation to help businesses capture leads and nurture customer relationships. | Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams. |
| Rating on G2 | 4.8 out of 5 from 90 reviews | 5.0 out of 5 from 5 reviews |
| Security | Poptin says it has ISO 27001 certification, uses TLS 1.2 or higher across its application, supports optional two-factor authentication, and performs periodic security audits. | The site says dashboard and delivery-server traffic is encrypted over HTTPS and collected contact data is stored on access-controlled servers. |
| Support | Official support options include live chat, email, knowledge-base articles, a Facebook group and priority support. | Help-center guides cover setup, troubleshooting and integrations; support is available by dashboard live chat on eligible plans and email. |
| Targeting | Audience rules can segment contacts by properties, behavior and activity. | Audience rules can use traffic source, device, browser language, visit frequency, URL, cart state, geography, login state and other visitor signals. |
| Triggers | Available triggers include exit intent, inactivity, time delay, scroll depth, on-click, page count, click count, and an automatic trigger. | Built-in triggers include elapsed time, inactivity, scroll depth, custom JavaScript, exit intent and browser-back or swipe detection. |
Plans
Poptin
- FreeFree
- Free ForeverFree
- Growth$19 a month
- Basic$25 a year
- Basic$25 a month
- Pro$59 a month
- Pro$59 a year
- Agency$119 a year
- Agency$119 a month
- EnterprisePriced on request
Promolayer
- FreeFree
- Basic$20.83 a month
- Standard$58.33 a month
- Professional$125 a month
- Enterprise$266.67 a month
- Plus$416.67 a month
- Basic¥2,083 a month
- Standard¥5,833 a month
- Professional¥12,500 a month
- Enterprise¥26,667 a month
In their own words
Poptin
Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).
Promolayer
Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams. It supports campaigns for sales recovery, email capture, seasonal promotions, social following, and customer notifications. Formats include lightboxes, fullscreen panels, slide-ins, floating bars, and spin-to-win, as well as image popups, teasers, and in-page embeds. Triggers can respond to time on page, scroll depth, inactivity, exit gestures, mobile back, and swipe gestures. Targeting can use page, traffic source, visit frequency, and visitor behavior. The platform includes A/B testing and analytics, connects with GA4 and other analytics tools, and lists Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, and webhooks as integrations or installation options. Shopify and Wix installs come from their app stores; other sites can use an embed tag generated in the dashboard. The free plan includes 1,000 monthly impressions and branding. Paid plans start at $20.83/mo (annual); Shopify app paid plans have a 7-day trial, while direct paid signups have no trial. Promolayer was founded in 2017 and is headquartered in Tokyo, Japan.