PRISM Mystery Shopping Platform vs Shopmetrics NEXT

PRISM Mystery Shopping Platform supports internal and vendor-run programs for measuring brand and customer experience. It handles on-site inspections, crowdsourced microshops, web-based shops, recorded telephone shops, covert video shops, and audio shops. Evaluators can submit shop data through the integrated iSecretShop mobile app or by computer. The maker says its network includes nearly 1,000,000 registered evaluators and field agents, with more than 150 demographic data points, custom demographic fields, and multi-language and currency support. Forms can use varied question logic, while fraud checks look for suspicious patterns and examine image metadata. The dashboard combines mystery shopping with channels such as internal audits, price audits, surveys, polling, and online reputation management. It offers custom views, comparative filters, benchmarking, hierarchical access controls, and unlimited authorized users without per-user fees. Scheduled reports can be sent by API, FTP, sFTP, or email. A Team Action Module can trigger plans when field defects are found. The platform is available on Android, iOS, web, and API. Pricing is on request.

Shopmetrics NEXT supports mystery shopping, market research, audits and experience management on Android, iOS and the web. Its integrated platform combines performance measurement, customer feedback, analytics and Action Management. Modules cover shopper and agent portals, project and fieldwork management, surveys and survey building, business intelligence, training, partner collaboration and mobile capabilities. Shopmetrics CX supports mystery shopping, internal and retail audits, telephone and web audits, in-store demonstrations, micro-gigs and other projects. Field users can find and complete jobs at home or on the go from any device, with responsive navigation and functions across screen sizes. Action Management includes staff-submitted appeals, management-created plans and automated plans triggered by failed KPIs. Training offers microlearning with feedback for remediation and reassessment. Partners can arrange data transfers and control which project work is outsourced. Shopmetrics lists privacy and compliance tools, security measures and backup practices. Users also receive deep integration with GigSpot for fieldworker and job management at no additional cost. Pricing is on request, and prospective customers can schedule a personalized demo.