Pug vs Triple Whale
Pug
pug.shTriple Whale
triplewhale.comSide by side
| Figure | Pug | Triple Whale |
|---|---|---|
| Price from | Free | $219/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 5 |
| Spec score · Web analytics tools | 8.0 (#72) | 9.3 (#4) |
| Audience | Pug is a focused product analytics tool for teams wanting to analyze user behavior and run the analytics stack themselves or use managed hosting. | The company presents the product for ecommerce and retail brands, including marketing, ecommerce, and data leaders. |
| Free plan | Yes | Yes |
| Integrations | The browser Web SDK is documented for Next.js, React, Vue, Svelte, and plain JavaScript, with separate Node.js and Flutter SDKs. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Product | Pug measures behavior inside a product with funnels, retention, user flows, and per-person profiles over raw events. | Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions. |
| Support | The self-hosted plan offers community support, while the managed cloud beta offers email support. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
Plans
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.