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SPECIFICTION
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Pug

pug.sh

Free plan WebiOSAndroidAPISelf-hosted
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Spec score 8.0 #72 of 142 in Web analytics tools

Spec sheet

Product
Pug measures behavior inside a product with funnels, retention, user flows, and per-person profiles over raw events.Read 7 Oct 2026 · pug.sh
Audience
Pug is a focused product analytics tool for teams wanting to analyze user behavior and run the analytics stack themselves or use managed hosting.Read 7 Oct 2026 · pug.sh
Free plan
YesRead 21 Sep 2026 · pug.sh
Integrations
The browser Web SDK is documented for Next.js, React, Vue, Svelte, and plain JavaScript, with separate Node.js and Flutter SDKs.Read 7 Oct 2026 · pug.sh
Privacy
The Web SDK defaults to cookieless operation and does not write to the device; events are tied to a person after consent is granted.Read 7 Oct 2026 · pug.sh
Support
The self-hosted plan offers community support, while the managed cloud beta offers email support.Read 7 Oct 2026 · pug.sh
License
Pug is open source under AGPL-3.0, and network-served modifications must be shared under the same license.Read 7 Oct 2026 · pug.sh
Autocapture
After one initialization, the Web SDK captures page views, clicks, scrolls, form submissions, and rage or dead clicks.Read 7 Oct 2026 · pug.sh
Identity
The identify function merges anonymous activity into a unified profile so events can be tied to a person over time.Read 7 Oct 2026 · pug.sh
Insights
Its six insight types are trends, funnels, retention, segmentation, user flow, and Top K.Read 7 Oct 2026 · pug.sh
Managed cloud limits
Cloud is free throughout open beta with no limits, and pricing will be announced before general availability.Read 7 Oct 2026 · pug.sh
SDKs
Pug provides Web, Node, and Flutter SDKs; native Android and iOS SDKs are listed as coming soon.Read 7 Oct 2026 · pug.sh
Self-hosting
Pug runs on a single Go binary backed by PostgreSQL, ClickHouse, and NATS, keeping events on the operator’s infrastructure.Read 7 Oct 2026 · pug.sh

Plans and prices

Open Source Free Free forever All core features · Unlimited events & projects · AGPL-3.0 · Community support Read 7 Oct 2026 · pug.sh
Cloud Free Free during open beta Fully managed & auto-scaled · All core features · No credit card required · Email support Read 21 Sep 2026 · pug.sh
Cloud Open beta Free Free during open beta All core features · No limits during beta · Email support · Final pricing confirmed before GA Read 7 Oct 2026 · pug.sh

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