Pug vs Umami
Pug
pug.sh
Umami
umami.isSide by side
| Figure | Pug | Umami |
|---|---|---|
| Price from | Free | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | — | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Web analytics tools | 8.0 (#72) | 9.1 (#10) |
| Free plan | Yes | Yes |
| Integrations | The browser Web SDK is documented for Next.js, React, Vue, Svelte, and plain JavaScript, with separate Node.js and Flutter SDKs. | The integrations documentation lists plugins for platforms including WordPress, VuePress, Gatsby, Nuxt, Craft CMS, and Docusaurus, plus JavaScript, PHP Laravel, Python, and Go APIs. |
| Privacy | The Web SDK defaults to cookieless operation and does not write to the device; events are tied to a person after consent is granted. | Umami says standard web analytics uses no cookies, does not track visitors across websites, and does not collect directly identifying information or sell data. |
| Product | Pug measures behavior inside a product with funnels, retention, user flows, and per-person profiles over raw events. | Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue. |
| Self-hosting | Pug runs on a single Go binary backed by PostgreSQL, ClickHouse, and NATS, keeping events on the operator’s infrastructure. | Self-hosted installation options include source, Docker Compose, a prebuilt Docker image, and a third-party Kubernetes Helm chart; the documented source install requires Node.js 18.18 or newer and PostgreSQL 12.14 or newer. |
| Support | The self-hosted plan offers community support, while the managed cloud beta offers email support. | The Hobby plan includes community support, Pro includes email support, Business includes email and chat support, and Enterprise includes enterprise support. |
Plans
In their own words
Umami
Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.