REALM vs RiTA CRM
REALM
realm.realtyRiTA CRM
ritacrm.comSide by side
| Figure | REALM | RiTA CRM |
|---|---|---|
| Price from | $15/mo | ₹449/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 14 | 5 |
| Spec score · Real Estate CRM Software | 9.0 (#6) | 8.1 (#77) |
| Spec score · CRM Software | 8.7 (#44) | 7.9 (#139) |
| AI features | Yes | Yes |
| Free plan | No | No |
| Free trial | A 14-day free trial is offered for REALM Sign. | Yes |
| Lead routing | Yes | RiTA says teams can assign leads using owner-based and project-based routing logic. |
| Mobile app | Yes | No |
| Open source | No | No |
| Customer support | Support includes guides, answers, and human assistance when needed. | The solo Starter plan lists email support, while Enterprise lists dedicated support. |
Plans
REALM
- EVE X$49 a month
- REALM AGENT$249 a month
- REALM TEAM (2–9 agents)$179 a month
- REALM TEAM (10–24 agents)$149 a month
- REALM TEAM (25–99 agents)$109 a month
- REALM TEAM (100+ agents)$79 a month
- REALM BROKER (1–24 agents)$99 a month
- REALM BROKER (25–99 agents)$79 a month
- REALM BROKER (100+ agents)$59 a month
- REALM Sign$15 a month
RiTA CRM
- Starter₹449 a month
- Professional₹3,600 a month
- Enterprise₹8,000 a month
- Starter (solo)₹449 a month
- Starter (teams)₹2,000 a month
In their own words
REALM
REALM is a real estate platform for agents, teams and brokerages that combines CRM, transaction management, compliance, e-signature, communications, marketing and EVE AI. EVE can answer leads, prepare documents, track transactions, draft follow-ups and record actions against the records it reads. Users can choose Suggest, Guided or Autopilot modes, while offers, pricing, contracts, financing, legal questions, complaints and opt-outs are routed to a human. CRM tools combine lead routing, automatic nurture and email, text and calls in one thread per client and transaction. Marketing Studio drafts and schedules listing and brand content; agent websites include lead capture and analytics. Shared Rooms let clients and other transaction parties join by link without an account, password or app. REALM lists web and browser extension access, as well as a mobile app. Integrations include Gmail, Outlook, Slack, Teams, QuickBooks, Xero, lead sources and Zapier. Listed options include REALM Sign at $15 per user per month, EVE X at $49 per seat per month and REALM AGENT at $249 per seat per month. Availability information identifies Arizona-based agents and brokerages for the platform.