REALM vs Ruby CRM
REALM
realm.realtyRuby CRM
rubycrm.aiSide by side
| Figure | REALM | Ruby CRM |
|---|---|---|
| Price from | $15/mo | 150 AED/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 14 | 3 |
| Spec score · Real Estate CRM Software | 9.0 (#6) | 8.7 (#18) |
| AI features | Yes | Ruby AI can update lead status, schedule follow-ups, transcribe calls and send a daily recap. |
| Automated follow-up | Yes | Yes |
| Lead import | Yes | Yes |
| Lead routing | Yes | Yes |
| Mobile app | Yes | Yes |
| Product | REALM is an AI-native real estate platform for agents, teams and brokerages combining CRM, transaction management, compliance, e-signature, communications, marketing and built-in EVE AI. | Ruby CRM is an AI-powered real estate CRM designed for UAE property brokerages. |
| Property matching | Yes | Yes |
| Customer support | Support includes guides, answers, and human assistance when needed. | Ruby offers a 30-minute founder-led walkthrough and says it can be granted temporary read-only support access that expires automatically. |
Plans
REALM
- EVE X$49 a month
- REALM AGENT$249 a month
- REALM TEAM (2–9 agents)$179 a month
- REALM TEAM (10–24 agents)$149 a month
- REALM TEAM (25–99 agents)$109 a month
- REALM TEAM (100+ agents)$79 a month
- REALM BROKER (1–24 agents)$99 a month
- REALM BROKER (25–99 agents)$79 a month
- REALM BROKER (100+ agents)$59 a month
- REALM Sign$15 a month
In their own words
REALM
REALM is a real estate platform for agents, teams and brokerages that combines CRM, transaction management, compliance, e-signature, communications, marketing and EVE AI. EVE can answer leads, prepare documents, track transactions, draft follow-ups and record actions against the records it reads. Users can choose Suggest, Guided or Autopilot modes, while offers, pricing, contracts, financing, legal questions, complaints and opt-outs are routed to a human. CRM tools combine lead routing, automatic nurture and email, text and calls in one thread per client and transaction. Marketing Studio drafts and schedules listing and brand content; agent websites include lead capture and analytics. Shared Rooms let clients and other transaction parties join by link without an account, password or app. REALM lists web and browser extension access, as well as a mobile app. Integrations include Gmail, Outlook, Slack, Teams, QuickBooks, Xero, lead sources and Zapier. Listed options include REALM Sign at $15 per user per month, EVE X at $49 per seat per month and REALM AGENT at $249 per seat per month. Availability information identifies Arizona-based agents and brokerages for the platform.