Reelo vs Welcome Back

Reelo is a customer engagement platform for retailers, with marketing tools focused on restaurants and repeat business. Its loyalty program supports points, cashback, free items and tiered perks, with customizable branding. In the CRM, POS orders update guest spend, visit history, average order value and preferences, which can support audience targeting and campaigns to upsell, re-engage customers or increase order value. Reelo says it connects by API to more than 35 restaurant POS systems in India, including Petpooja, DotPe, eZee Optimus, AllPOS and Ciferon. The connection requires no new hardware and is usually set up within 24–48 hours. Its mobile app provides access to sales, feedback, campaigns and customer sections. The Forever Free plan includes SMS and email campaigns, customer insights and business insights. Growth adds features including automated campaigns, feedback tools, custom loyalty programs, customer data export and custom QR codes. Growth costs ₹3,250 per month per outlet and has a 14-day trial; after the trial, users can upgrade or continue on Forever Free. Reelo is available on Android, iOS, web and via API.

Welcome Back is a platform for restaurants and cafés that combines sales, loyalty and marketing, and is designed to work alongside an existing POS. Customers can save a points card to Apple Wallet or Google Pay from a QR code without installing an app. Marketing tools include wallet notifications, email campaigns, guest-history segments and automated welcome, win-back and birthday campaigns. Guests can scan a QR code to view a digital menu and send orders to the team. Its conversational AI POS supports taking payments, managing menus and checking sales from a phone or tablet, without special hardware. Team tools include roles, permissions, per-person sales visibility and management of multiple locations in one account. The company lists availability in Chile, Mexico, Colombia, Argentina, Peru and Spain, and says onboarding takes less than 48 hours. Start is $59 a month, Grow is $89 a month and Pro is $129 a month; each adds 19 USD per month for each additional location. Essential is 99,990 CLP a month, billed plus VAT.