Salesforce Data 360 vs Twilio Segment
Salesforce Data 360
salesforce.com
Twilio Segment
twilio.comSide by side
| Figure | Salesforce Data 360 | Twilio Segment |
|---|---|---|
| Price from | $20/mo | $120/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 10 |
| Spec score · Customer Data Platforms | 7.3 (#36) | 8.6 (#9) |
| Integrations | Salesforce lists 200+ connectors, including connections to Salesforce clouds, MuleSoft, databases, and third-party apps. | The official destination catalog lists integrations including Amplitude, AWS S3, Braze, Google Analytics, HubSpot, Salesforce, Snowflake-related warehouse tools, Zendesk and Zapier. |
Plans
Salesforce Data 360
- Profiles$240 a year
- Enterprise Profiles$420 a year
- Flex CreditsPriced on request
Twilio Segment
- FreeFree
- Team$120 a month
- BusinessPriced on request
- BusinessPrice not published
- Customer Data PlatformPrice not published
- Customer Data PlatformPriced on request
- FreeFree
- Team$120 a month
- BusinessPriced on request
- Customer Data PlatformPriced on request
In their own words
Salesforce Data 360
Salesforce Data 360 brings fragmented information from external data lakes, websites, legacy systems, and other sources into unified Customer 360 profiles for Salesforce applications and Agentforce. Its Zero-Copy architecture accesses data where it already resides rather than moving or duplicating it. The service handles structured and unstructured data, including documents, images, and streaming events, and reconciles identities across sources. Teams can create calculated insights, segments, and predictive models, then use Flow to trigger actions. Salesforce lists more than 200 connectors spanning Salesforce clouds, MuleSoft, databases, and third-party applications. Batch ingestion and zero-copy integrations are free, while specified Data 360 actions are charged. Salesforce customers can provision it free with limited storage and consumption credits. Profiles costs $240 a year per 1k profiles; Enterprise Profiles costs $420 a year per 1k profiles. Flex Credits costs what you agree with the maker per 100k credits. Licenses are add-ons to a Salesforce org license.
Twilio Segment
Twilio Segment has no write-up on Specifiction yet; its figures are above.