SaliencyLab vs Swayable
SaliencyLab
saliencylab.comSwayable
swayable.comSide by side
| Figure | SaliencyLab | Swayable |
|---|---|---|
| Price from | €99/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 3 |
| Spec score · Ad Creative Testing Tools | 8.0 (#9) | 6.6 (#23) |
| Creative formats | RoastIQ supports MP4, MOV, JPG, PNG, and WebP files, with videos up to 60 seconds; GIF and HEIC are unsupported. | Customers can test digital video, social ads, linear TV ads, concept mockups, AI-generated prototypes, package design, pricing, copy, messaging, and out-of-home ads. |
| Headquarters | Paris, France | New York, New York, United States; San Francisco, California, United States |
| Support | The Enterprise plan includes dedicated support and contracted support terms. | Basic includes expert setup and guidance, while Enterprise includes dedicated data science support and bespoke analytics setup and support. |
Plans
SaliencyLab
- FreeFree
- Pro€99 a month
- Launch with Confidence€500, paid once
- Creative Decision Partner€1,000 a month
- EnterprisePriced on request
In their own words
SaliencyLab
SaliencyLab is an ad-testing platform for brands and agencies assessing creative before media spend. Its RoastIQ diagnostic evaluates creative on five KPIs: Beat the Skip, Get Noticed, Brand Impact, Sell Proposition, and Build Brand. BuyerLens uses synthetic-user scenarios to explore possible buyer resistance; these are not interviews with a real consumer panel. The Hugo AI agent can run diagnostics, explore those scenarios, query benchmarks, and show its reasoning trace in one conversation. RoastIQ accepts MP4, MOV, JPG, PNG, and WebP, with videos up to 60 seconds; GIF and HEIC are unsupported. Listed ad channels include Instagram Feed, Reels and Stories, TikTok, YouTube Pre-roll and Shorts, Facebook Feed, and Display, but not TV. SaliencyLab describes its KPI scores as modeled diagnostics, not forecasts of sales or in-market success. The web and API offering has a free plan with 10 analyses per month. Pro costs €99/month and adds BuyerLens and Hugo. REST API and webhooks are in private preview.