Sarufi vs Smstools
Sarufi
sarufi.io
Smstools
smstools.comSide by side
| Figure | Sarufi | Smstools |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 1 |
| Spec score · SMS Chatbot Software | 8.2 (#10) | 7.8 (#19) |
| Headquarters | Dar es Salaam, Tanzania | Dilsen-Stokkem, Belgium |
| Integrations | Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. | The integrations page lists connections including Zapier, Make, n8n, Slack, Microsoft Teams, HubSpot and Smartschool. |
| Intended users | Neurotech describes Sarufi as conversational AI infrastructure for African businesses and teams working with channels such as mobile money, WhatsApp, voice calls, and high-volume support. | The maker presents the platform for businesses of all sizes, from startups to enterprises, and names sectors including finance, government, education, healthcare and retail. |
| Product | Sarufi helps teams build, test, and deploy AI-powered conversational agents to automate business processes. | Smstools combines SMS, WhatsApp, voice messaging and other business communication tools in one platform. |
| Support | Sarufi says its team responds to enterprise, compliance and integration questions within one business day. | The SLA page provides support by email, website or software contact form, and phone; urgent out of hours calls are diverted to a support engineer. |
| The maker says Sarufi runs on Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved message templates. | Smstools describes itself as an official Meta Tech Partner for WhatsApp Business, with pricing that varies by country and template type. |
Plans
In their own words
Sarufi
Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.
Smstools
Smstools combines SMS, WhatsApp, voice messaging, and other business communications in a browser-based platform, with Android and iOS apps and a developer API. Campaign tools support contact lists, segmentation, personalized messages, scheduling, and reporting. Users can send bulk or long SMS messages and automate templates and birthday messages.
The REST API supports SMS, voice, WhatsApp Business, contact management, workflows, and webhooks. Official SDKs are listed for PHP, Node.js, Ruby, Python, and PowerShell. Integrations include Zapier, Make, n8n, Slack, Microsoft Teams, HubSpot, and Smartschool. Smstools describes itself as an official Meta Tech Partner for WhatsApp Business; pricing for that service varies by country and template type. Its pricing page describes European servers, GDPR compliance, TLS 1.3 client connections, and AES-256 storage encryption. The stated service level is 99.9% uptime, but third-party operator dependencies mean delivery is not guaranteed at 100%. A free plan and free trial are listed. U.S. SMS messaging is listed at €0.03, paid once, billed per message, with no subscription and volume discounts.