Sarufi vs TextIt
Sarufi
sarufi.io
TextIt
textit.comSide by side
| Figure | Sarufi | TextIt |
|---|---|---|
| Price from | Free | $25/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 3 |
| Spec score · SMS Chatbot Software | 8.2 (#10) | 7.3 (#25) |
| Channels | One agent can be deployed across WhatsApp, SMS, USSD and an embeddable web widget. | TextIt supports 20+ messaging channels, including SMS, WhatsApp, voice/IVR, Telegram, Messenger and Viber. |
| Human handoff | Live agents can take over conversations while retaining the conversation history and context. | Tickets let flows escalate conversations to human agents with conversation history, contact fields and account context. |
| Integrations | Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. | TextIt provides custom webhooks, Zapier connections to 2,000+ apps and connections for OpenAI, Anthropic, Google AI and DeepSeek keys. |
| Support | Sarufi says its team responds to enterprise, compliance and integration questions within one business day. | TextIt provides a support center covering flows, contacts, messages, channels, AI, integrations, FAQs and troubleshooting. |
Plans
In their own words
Sarufi
Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.