Showell vs UMU
Showell
showell.comUMU
umu.comSide by side
| Figure | Showell | UMU |
|---|---|---|
| Price from | €700/mo | Free |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 2 | 8 |
| Spec score · Sales Enablement Software | 8.2 (#8) | 8.4 (#5) |
| Company founding | Showell was founded in 2012 by brothers Sami and Juha Suni. | UMU says it launched in 2015. |
| Data hosting | Showell says its service and data are hosted in Amazon Web Services in the EU, with server data encrypted at rest and in transit. | Customers can select Europe, United States or Japan data-storage regions hosted by AWS, and the choice cannot later be moved. |
| Headquarters | Jyväskylä, Finland | Portland, Oregon, USA |
| Limit: integrations | A G2 reviewer reported gaps in a custom Bynder integration, limited administrator metrics and SSO onboarding problems. | A G2 reviewer requests deeper integration with social networks and other systems. |
| Limit: search and navigation | G2 reviewers describe basic search, deep folder navigation and difficulty finding earlier content. | G2 reviewers report difficulty finding content as libraries grow and request larger course-list views and better organization-member search. |
| Praise: usability | G2 reviewers repeatedly praise ease of use, intuitive navigation, simple sharing and responsive support. | G2 reviewers repeatedly describe the interface as intuitive and easy for first-time or less technical users. |
| Rating on Apple App Store | 5.0 out of 5 from 21 ratings. | 4.9 out of 5 from 156 ratings |
| Rating on G2 | 4.6 out of 5 from 347 reviews. | 4.4 out of 5 from 73 reviews |
| Rating on GetApp | 4.6 out of 5 from 186 reviews. | 3.5 out of 5 from 2 reviews |
| Support | Showell says support usually responds within one hour and offers onboarding, training, rollout support and dedicated customer-success management. | The SLA says email support is provided on business days, usually with a one-to-two-business-day turnaround. |
| What it does | Showell is a sales-enablement platform for managing, finding, presenting, sharing and tracking sales content. | UMU is an AI-driven performance-learning platform covering instruction, practice, simulation, evaluation and application. |
Plans
UMU
- BasicFree
- BasicFree
- Teams$30 a month
- Premium$999 a year
- iOS Premium in-app purchase$999.99 a year
- Professional¥99,900 a year
- BusinessPrice not published
- EnterprisePriced on request
In their own words
Showell
Showell is a sales enablement platform for companies that sell through field teams and dealer networks. Its workspace brings presentations, PDFs, videos, images, web links and AR/3D materials together for sales use. Windows, iOS and Android apps support offline browsing and presenting; the web app needs an internet connection. Teams can share buyer materials through Digital Sales Rooms and track engagement down to individual pages or slides. Sales playbooks, readiness assessments, content guidance and engagement analytics are listed capabilities. A learning management system with courses, lessons, tests and quizzes is available as an add-on. Integrations include Salesforce, Microsoft Dynamics 365, SharePoint, Outlook, Google Workspace, HubSpot and Pipedrive, while its API can connect CRM, ERP, DAM and other systems. Showell says its information security management system is ISO/IEC 27001:2022 certified and that it complies with GDPR and CCPA. Its EU-hosted AWS data is encrypted at rest and in transit. The Professional Plan costs €700 a month per workspace and covers 10–200 users. All plans have a 12-month minimum commitment and automatic renewal.
UMU
UMU Roleplay Chatbot provides AI simulations for practicing buyer conversations across the sales cycle. Users select a sales stage and difficulty, then practice by voice or text with an AI buyer; Hints and Blind Mode are available. Sessions return an instant 5-point competency score with coaching cues, while elite-level simulations can verify mastery and confer Field-Ready status. The product also includes tiered difficulty, competitive leaderboards and readiness intelligence. UMU positions its foundational mode for new-hire onboarding and product launches, and its performance mode for senior representatives preparing for high-stakes enterprise deals. Customers can customize feedback and scoring to their sales framework, messaging and KPIs. UMU says teams can launch scenarios in days using templates and zero-script configuration options. The service is available on Android, iOS and web, with official mobile apps listed. Pricing is on request, though a free plan is listed. UMU describes security certifications and controls including encrypted storage, HTTPS, firewalls and vulnerability scanning. Email support is available on business days, with typical response times of one to two business days. Enterprise Edition or higher has a stated 99.9% uptime commitment.