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UMU

umu.com

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Spec score 8.4 #5 of 32 in Sales Enablement Software

What it is

UMU Roleplay Chatbot provides AI simulations for practicing buyer conversations across the sales cycle. Users select a sales stage and difficulty, then practice by voice or text with an AI buyer; Hints and Blind Mode are available. Sessions return an instant 5-point competency score with coaching cues, while elite-level simulations can verify mastery and confer Field-Ready status. The product also includes tiered difficulty, competitive leaderboards and readiness intelligence. UMU positions its foundational mode for new-hire onboarding and product launches, and its performance mode for senior representatives preparing for high-stakes enterprise deals. Customers can customize feedback and scoring to their sales framework, messaging and KPIs. UMU says teams can launch scenarios in days using templates and zero-script configuration options. The service is available on Android, iOS and web, with official mobile apps listed. Pricing is on request, though a free plan is listed. UMU describes security certifications and controls including encrypted storage, HTTPS, firewalls and vulnerability scanning. Email support is available on business days, with typical response times of one to two business days. Enterprise Edition or higher has a stated 99.9% uptime commitment.

Spec sheet

What it does
UMU is an AI-driven performance-learning platform covering instruction, practice, simulation, evaluation and application.Read 15 Oct 2026 · umu.com
Purpose
UMU Roleplay Chatbot provides immersive AI simulations for practicing complex buyer interactions throughout the sales cycle.Read 2 Oct 2026 · umu.com
Deployment
UMU says teams can launch scenarios in days using zero-script configuration options and pre-built templates.Read 2 Oct 2026 · umu.com
Mobile apps
UMU’s download page provides official iOS and Android apps.Read 2 Oct 2026 · umu.com
Support
The SLA says email support is provided on business days, usually with a one-to-two-business-day turnaround.Read 15 Oct 2026 · umu.com
Headquarters
Portland, Oregon, USARead 28 Sep 2026 · umu.com
Founded
2015Read 28 Sep 2026 · umu.com
API availability
UMU’s subprocessor page says its application programming interface is currently no.Read 15 Oct 2026 · umu.com
App privacy statement
Apple’s listing says the developer reports that the app collects no data, while Google Play reports no third-party data sharing and possible collection of location and personal information.Read 15 Oct 2026 · apps.apple.com
Certification
Elite-level simulations can award a Field-Ready status after mastery is demonstrated.Read 15 Oct 2026 · umu.com
Company founding
UMU says it launched in 2015.Read 15 Oct 2026 · umu.com
Company headquarters and size
LinkedIn lists UMU headquarters in Tokyo, a privately held company founded in 2015 with 51–200 employees.Read 15 Oct 2026 · linkedin.com
Company identity
The official site footer identifies the company as UMU LLC.Read 15 Oct 2026 · umu.com
Company scale
UMU reports 1,000+ paid customers, 100M+ active users, and presence in 208+ countries and regions.Read 2 Oct 2026 · umu.com
Company scale claim
UMU’s about page reports more than 1,000 paid customers, over 100 million active users and presence in 208 or more countries and regions.Read 15 Oct 2026 · umu.com
Customization
UMU says feedback and scoring can be customized to a customer’s sales framework, messaging, and KPIs.Read 2 Oct 2026 · umu.com
Data hosting
Customers can select Europe, United States or Japan data-storage regions hosted by AWS, and the choice cannot later be moved.Read 15 Oct 2026 · umu.com
Difficulty and gamification
The product includes tiered difficulty, competitive leaderboards, and automated readiness intelligence.Read 2 Oct 2026 · umu.com
Difficulty progression
The chatbot offers tiered difficulty from foundational skills to high-stakes situational fluency.Read 15 Oct 2026 · umu.com
Education program
Individual public-school teachers can receive UMU products and the $999 premium edition free after credential verification.Read 15 Oct 2026 · umu.com
Feedback scoring
Each practice produces an instant five-point competency score and coaching cues.Read 15 Oct 2026 · umu.com
Implementation
UMU says zero-script configuration and prebuilt templates let teams launch scenarios in days.Read 15 Oct 2026 · umu.com
Leaderboards
Competitive leaderboards provide gamified rankings and peer motivation.Read 15 Oct 2026 · umu.com
Limit: integrations
A G2 reviewer requests deeper integration with social networks and other systems.Read 15 Oct 2026 · g2.com
Limit: participant cap
A G2 reviewer reports that the free account limits participant management to 30 users.Read 15 Oct 2026 · g2.com
Limit: price
A G2 reviewer says the product is high quality but should be cheaper.Read 15 Oct 2026 · g2.com
Limit: search and navigation
G2 reviewers report difficulty finding content as libraries grow and request larger course-list views and better organization-member search.Read 15 Oct 2026 · g2.com
Limit: survey depth
A G2 reviewer says UMU surveys are less capable than Google Forms or Microsoft Forms for complex questionnaires.Read 15 Oct 2026 · g2.com
Methodology alignment
UMU says feedback and scoring can be customized to a company’s sales framework, messaging and KPIs.Read 15 Oct 2026 · umu.com
Mobile system requirement
The iOS app requires iOS 13 or later, supports iPhone and iPad, and runs on Apple-silicon Macs with macOS 11 or later.Read 15 Oct 2026 · apps.apple.com
Praise: content creation
G2 reviewers praise rapid course and video creation, reusable templates and reduced dependence on IT staff.Read 15 Oct 2026 · g2.com
Praise: interaction
G2 reviewers praise interactive quizzes, surveys, discussions, QR-code access and blended synchronous/asynchronous learning.Read 15 Oct 2026 · g2.com
Praise: usability
G2 reviewers repeatedly describe the interface as intuitive and easy for first-time or less technical users.Read 15 Oct 2026 · g2.com
Rating on Apple App Store
4.9 out of 5 from 156 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
3.5 out of 5 from 2 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.4 out of 5 from 73 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
3.5 out of 5 from 2 reviewsRead 15 Oct 2026 · getapp.com
Rating on Google Play
4.4 out of 5 from 157 reviewsRead 15 Oct 2026 · play.google.com
Roleplay modes
Users can select sales stage and difficulty, use Hints or Blind Mode, and practice by voice or text with an AI buyer.Read 2 Oct 2026 · umu.com
Roleplay purpose
The RolePlay Chatbot provides immersive AI simulations for practicing complex buyer interactions throughout the sales cycle.Read 15 Oct 2026 · umu.com
Scenario selection
Learners choose a sales stage and difficulty, with optional hints or blind mode.Read 15 Oct 2026 · umu.com
Scoring
Each session produces an instant 5-point competency score and actionable coaching cues.Read 2 Oct 2026 · umu.com
Security certifications
UMU states compliance with ISO/IEC 27001, 27017, 27018, 27701, 42001, SOC 3, GDPR and HIPAA.Read 15 Oct 2026 · umu.com
Security controls
UMU describes encrypted storage, HTTPS, WAF, firewalls, intrusion detection and isolated network zones.Read 15 Oct 2026 · umu.com
Service availability
The SLA commits to 99.9% uptime for Enterprise Edition or higher customers.Read 2 Oct 2026 · umu.com
SLA exclusions
Scheduled maintenance, third-party integrations, customer equipment, beta features and high-concurrency slowdowns are excluded from downtime calculations.Read 15 Oct 2026 · umu.com
Supported training areas
The broader platform covers sales enablement, soft skills, leadership, product knowledge and new-hire onboarding.Read 15 Oct 2026 · umu.com
Target users
The foundational mode is positioned for new-hire onboarding and product launches, while the performance mode is for senior representatives and high-stakes enterprise deal preparation.Read 2 Oct 2026 · umu.com
Third-party services
Listed infrastructure and service providers include AWS, Google, Salesforce, Asana and Stripe.Read 15 Oct 2026 · umu.com
Uptime commitment
Enterprise Edition and higher customers receive a stated 99.9% uptime commitment.Read 15 Oct 2026 · umu.com
Voice and text practice
Roleplays support voice or text conversations with an AI buyer that reacts to tone, intent and knowledge.Read 15 Oct 2026 · umu.com
Zoom integration
The Japanese FAQ lists a paid web-conferencing system powered by Zoom as an available feature with usage-based additional charges.Read 2 Oct 2026 · umu.co

Plans and prices

Basic Free 無料 機能制限あり · 動画・ファイルアップロード原則不可 Read 2 Oct 2026 · umu.co
Basic Free Read 15 Oct 2026 · g2.com
Teams $30 a month 1 Seat Per Month Read 15 Oct 2026 · g2.com
Premium $999 a year 1 Instructor Per Year Read 15 Oct 2026 · g2.com
iOS Premium in-app purchase $999.99 a year 1-year Premium Read 15 Oct 2026 · apps.apple.com
Professional ¥99,900 a year 年払いのみ(年間¥99,900(税込)) 無制限の動画アップロード · クラス作成 · 受講データ閲覧 · 会議システム · HD動画 Read 2 Oct 2026 · umu.co
Business Price not published 年払いは10アカウント以上 · 月払いは1ヶ月から 学習管理 · 組織管理 · ポータルサイト設定 · 追加オプション別料金 Read 2 Oct 2026 · umu.co
Enterprise Priced on request ユーザーID数・利用月数に応じたアカウント費用と初期導入費用 専任カスタマーサクセス · セキュリティ強化 · 12ヶ月以上契約 Read 2 Oct 2026 · umu.co

Every UMU plan and price →

Strong points and limits

Strong points

  • Practice by voice or text.
  • Sessions provide competency scores and coaching cues.
  • Feedback and scoring can match sales frameworks.
  • Available on Android, iOS and web.

Limits

  • Pricing is on request.
  • Email support is limited to business days.
  • Typical support response takes one to two business days.
  • 99.9% uptime applies to Enterprise Edition or higher.

Who it suits

The foundational mode suits teams onboarding new hires or launching products. The performance mode is positioned for senior representatives preparing for high-stakes enterprise deals.

UMU in depth

Read the full write-up

UMU is an AI sales-practice platform for teams training representatives on buyer conversations across the sales cycle. It suits organizations that want roleplay tied to coaching and readiness; its value depends on choosing the right practice mode and plan for the team.

Overview

Learners select a sales stage and difficulty, then work through a buyer simulation by voice or text. Hints make practice more guided, while Blind Mode removes that support. Each session ends with a five-point competency score and coaching cues, giving learners a clear basis for the next practice round.

UMU spans onboarding through advanced deal preparation: its foundational mode targets new hires and product launches, while performance mode is designed for senior representatives preparing for high-stakes enterprise deals. Elite simulations can verify mastery and award Field-Ready status. Tiered difficulty, leaderboards and readiness intelligence add ways to track progress, though teams should decide whether competitive scoring suits their coaching culture.

Key features

Configurable sales practice: Feedback and scoring can be adapted to a customer’s sales framework, messaging and KPIs. This can make practice more relevant to established sales standards, but does require a team to define what good performance means.

Scenario setup: UMU says teams can launch scenarios in days using zero-script configuration and pre-built templates. That is a practical route to deployment for teams that want to avoid writing scenarios from scratch.

Readiness and coaching: Sales playbooks, readiness assessments, coaching and feedback, content guidance and engagement analytics support a broader training workflow around roleplay.

Security and service: UMU states compliance with ISO/IEC 27001, 27017, 27018, 27701 and 42001, SOC 3, GDPR and HIPAA, and describes encryption, HTTPS, network protections, vulnerability scanning and audited operations. Enterprise Edition and higher has a 99.9% uptime SLA. Business-day email support typically responds in one to two business days.

Zoom-powered conferencing: A paid web-conferencing feature is available with usage-based additional charges, so teams should account for that separately.

Pricing

UMU offers a free Basic plan, but it has feature restrictions and generally does not allow video or file uploads. It is best for exploring the platform’s limited capabilities, not for teams that need a full training setup.

Professional costs ¥8,325 a year, billed only annually at ¥99,900 including tax. It includes unlimited video uploads, class creation, learner data access, a meeting system and HD video. This is the clearest fit for teams that need those delivery features and can commit to a yearly payment.

Business costs ¥36,004,000 a month. Annual billing requires at least 10 accounts; monthly billing starts with a one-month term. It adds learning management, organization management and portal configuration, with additional options charged separately. The management tools make it more suitable for organizations coordinating training across teams, but the account minimum for annual billing and extra option charges matter when budgeting.

Enterprise has custom pricing based on user IDs and contract duration, plus an initial implementation fee. It includes dedicated customer success and enhanced security, with a minimum 12-month contract. That structure suits organizations that need those services and can accept a longer commitment.

Platforms

UMU has web, iOS and Android apps, giving learners desktop and mobile access. The paid Zoom-powered conferencing feature carries usage-based charges.

Who it's for

UMU is strongest for sales organizations that want repeatable buyer-conversation practice, measurable coaching and preparation suited to different experience levels. New-hire programs can use foundational practice; senior teams can use performance simulations for complex enterprise deals. It is a less direct fit for buyers looking primarily for a broad learning system without a particular need for AI sales roleplay.

Pros and cons

Pros: Voice and text roleplay, adjustable difficulty and optional hints support varied practice needs; session scores and coaching cues make each exercise actionable; configurable scoring can align practice with a team’s own KPIs.

Pros: The free Basic tier provides a way to start without payment, and Professional includes video, class and learner-data features.

Cons: Basic restricts features and generally excludes uploads, while Professional requires annual billing. Business annual billing starts at 10 accounts, and Enterprise requires at least 12 months plus an implementation fee.

Cons: Business lists a monthly price of 36004000.00 JPY, and Zoom conferencing adds usage-based charges; teams should resolve the applicable cost before committing.

Alternatives

For a broader set of sales enablement options, browse Sales Enablement Software.

Hyperbound is worth considering for teams seeking a freemium option: its free plan includes 45 prebuilt AI roleplays and example scorecards, with web and extension access.

Mindtickle suits buyers looking across a broad range of platforms and readiness training; its Readiness plan includes training, virtual roleplays, coaching and analytics, but no two-way AI roleplay.

SalePlay offers a free web plan with five minutes, 20 personalized prospects, follow-ups, a mock CRM and call analytics, for buyers who want to try a short prospecting workflow.

Apparound is an option for teams seeking CPQ capabilities such as product catalog integration, price updates, discount policies and checkout management.

Mindmatrix Bridge is another paid option available on Android, iOS and web, among other platforms.

Pitcher requires a personalized demo and has no public price.

Rallyware is another paid option available on Android, iOS and web, among other platforms.

Showell is a paid alternative without a free plan; its Professional Plan starts at €700 a month per workspace, including users, for 10–200 users.

Verdict

Choose UMU if your sales team needs structured AI buyer practice that connects each simulation to coaching and readiness, from onboarding through enterprise deal preparation. Its strongest reason to buy is the combination of configurable roleplay and scored feedback. Look elsewhere if you need predictable costs before discussing a plan, or if your priority is a broader learning platform rather than sales conversation practice.

Verdict

UMU combines guided sales roleplay with scoring, coaching cues and configurable feedback. Consider which mode matches your learners and whether the plan details available on request fit your needs.

Where Specifiction places it

Alternatives to UMUAll alternatives →