UMU
umu.com
What it is
UMU Roleplay Chatbot provides AI simulations for practicing buyer conversations across the sales cycle. Users select a sales stage and difficulty, then practice by voice or text with an AI buyer; Hints and Blind Mode are available. Sessions return an instant 5-point competency score with coaching cues, while elite-level simulations can verify mastery and confer Field-Ready status. The product also includes tiered difficulty, competitive leaderboards and readiness intelligence. UMU positions its foundational mode for new-hire onboarding and product launches, and its performance mode for senior representatives preparing for high-stakes enterprise deals. Customers can customize feedback and scoring to their sales framework, messaging and KPIs. UMU says teams can launch scenarios in days using templates and zero-script configuration options. The service is available on Android, iOS and web, with official mobile apps listed. Pricing is on request, though a free plan is listed. UMU describes security certifications and controls including encrypted storage, HTTPS, firewalls and vulnerability scanning. Email support is available on business days, with typical response times of one to two business days. Enterprise Edition or higher has a stated 99.9% uptime commitment.
Spec sheet
- What it does
- UMU is an AI-driven performance-learning platform covering instruction, practice, simulation, evaluation and application.Read 15 Oct 2026 · umu.com
- Purpose
- UMU Roleplay Chatbot provides immersive AI simulations for practicing complex buyer interactions throughout the sales cycle.Read 2 Oct 2026 · umu.com
- Deployment
- UMU says teams can launch scenarios in days using zero-script configuration options and pre-built templates.Read 2 Oct 2026 · umu.com
- Mobile apps
- UMU’s download page provides official iOS and Android apps.Read 2 Oct 2026 · umu.com
- Support
- The SLA says email support is provided on business days, usually with a one-to-two-business-day turnaround.Read 15 Oct 2026 · umu.com
- Headquarters
- Portland, Oregon, USARead 28 Sep 2026 · umu.com
- Founded
- 2015Read 28 Sep 2026 · umu.com
- API availability
- UMU’s subprocessor page says its application programming interface is currently no.Read 15 Oct 2026 · umu.com
- App privacy statement
- Apple’s listing says the developer reports that the app collects no data, while Google Play reports no third-party data sharing and possible collection of location and personal information.Read 15 Oct 2026 · apps.apple.com
- Certification
- Elite-level simulations can award a Field-Ready status after mastery is demonstrated.Read 15 Oct 2026 · umu.com
- Company founding
- UMU says it launched in 2015.Read 15 Oct 2026 · umu.com
- Company headquarters and size
- LinkedIn lists UMU headquarters in Tokyo, a privately held company founded in 2015 with 51–200 employees.Read 15 Oct 2026 · linkedin.com
- Company identity
- The official site footer identifies the company as UMU LLC.Read 15 Oct 2026 · umu.com
- Company scale
- UMU reports 1,000+ paid customers, 100M+ active users, and presence in 208+ countries and regions.Read 2 Oct 2026 · umu.com
- Company scale claim
- UMU’s about page reports more than 1,000 paid customers, over 100 million active users and presence in 208 or more countries and regions.Read 15 Oct 2026 · umu.com
- Customization
- UMU says feedback and scoring can be customized to a customer’s sales framework, messaging, and KPIs.Read 2 Oct 2026 · umu.com
- Data hosting
- Customers can select Europe, United States or Japan data-storage regions hosted by AWS, and the choice cannot later be moved.Read 15 Oct 2026 · umu.com
- Difficulty and gamification
- The product includes tiered difficulty, competitive leaderboards, and automated readiness intelligence.Read 2 Oct 2026 · umu.com
- Difficulty progression
- The chatbot offers tiered difficulty from foundational skills to high-stakes situational fluency.Read 15 Oct 2026 · umu.com
- Education program
- Individual public-school teachers can receive UMU products and the $999 premium edition free after credential verification.Read 15 Oct 2026 · umu.com
- Feedback scoring
- Each practice produces an instant five-point competency score and coaching cues.Read 15 Oct 2026 · umu.com
- Implementation
- UMU says zero-script configuration and prebuilt templates let teams launch scenarios in days.Read 15 Oct 2026 · umu.com
- Leaderboards
- Competitive leaderboards provide gamified rankings and peer motivation.Read 15 Oct 2026 · umu.com
- Limit: integrations
- A G2 reviewer requests deeper integration with social networks and other systems.Read 15 Oct 2026 · g2.com
- Limit: participant cap
- A G2 reviewer reports that the free account limits participant management to 30 users.Read 15 Oct 2026 · g2.com
- Limit: price
- A G2 reviewer says the product is high quality but should be cheaper.Read 15 Oct 2026 · g2.com
- Limit: search and navigation
- G2 reviewers report difficulty finding content as libraries grow and request larger course-list views and better organization-member search.Read 15 Oct 2026 · g2.com
- Limit: survey depth
- A G2 reviewer says UMU surveys are less capable than Google Forms or Microsoft Forms for complex questionnaires.Read 15 Oct 2026 · g2.com
- Methodology alignment
- UMU says feedback and scoring can be customized to a company’s sales framework, messaging and KPIs.Read 15 Oct 2026 · umu.com
- Mobile system requirement
- The iOS app requires iOS 13 or later, supports iPhone and iPad, and runs on Apple-silicon Macs with macOS 11 or later.Read 15 Oct 2026 · apps.apple.com
- Praise: content creation
- G2 reviewers praise rapid course and video creation, reusable templates and reduced dependence on IT staff.Read 15 Oct 2026 · g2.com
- Praise: interaction
- G2 reviewers praise interactive quizzes, surveys, discussions, QR-code access and blended synchronous/asynchronous learning.Read 15 Oct 2026 · g2.com
- Praise: usability
- G2 reviewers repeatedly describe the interface as intuitive and easy for first-time or less technical users.Read 15 Oct 2026 · g2.com
- Rating on Apple App Store
- 4.9 out of 5 from 156 ratingsRead 15 Oct 2026 · apps.apple.com
- Rating on Capterra
- 3.5 out of 5 from 2 reviewsRead 15 Oct 2026 · capterra.com
- Rating on G2
- 4.4 out of 5 from 73 reviewsRead 15 Oct 2026 · g2.com
- Rating on GetApp
- 3.5 out of 5 from 2 reviewsRead 15 Oct 2026 · getapp.com
- Rating on Google Play
- 4.4 out of 5 from 157 reviewsRead 15 Oct 2026 · play.google.com
- Roleplay modes
- Users can select sales stage and difficulty, use Hints or Blind Mode, and practice by voice or text with an AI buyer.Read 2 Oct 2026 · umu.com
- Roleplay purpose
- The RolePlay Chatbot provides immersive AI simulations for practicing complex buyer interactions throughout the sales cycle.Read 15 Oct 2026 · umu.com
- Scenario selection
- Learners choose a sales stage and difficulty, with optional hints or blind mode.Read 15 Oct 2026 · umu.com
- Scoring
- Each session produces an instant 5-point competency score and actionable coaching cues.Read 2 Oct 2026 · umu.com
- Security certifications
- UMU states compliance with ISO/IEC 27001, 27017, 27018, 27701, 42001, SOC 3, GDPR and HIPAA.Read 15 Oct 2026 · umu.com
- Security controls
- UMU describes encrypted storage, HTTPS, WAF, firewalls, intrusion detection and isolated network zones.Read 15 Oct 2026 · umu.com
- Service availability
- The SLA commits to 99.9% uptime for Enterprise Edition or higher customers.Read 2 Oct 2026 · umu.com
- SLA exclusions
- Scheduled maintenance, third-party integrations, customer equipment, beta features and high-concurrency slowdowns are excluded from downtime calculations.Read 15 Oct 2026 · umu.com
- Supported training areas
- The broader platform covers sales enablement, soft skills, leadership, product knowledge and new-hire onboarding.Read 15 Oct 2026 · umu.com
- Target users
- The foundational mode is positioned for new-hire onboarding and product launches, while the performance mode is for senior representatives and high-stakes enterprise deal preparation.Read 2 Oct 2026 · umu.com
- Third-party services
- Listed infrastructure and service providers include AWS, Google, Salesforce, Asana and Stripe.Read 15 Oct 2026 · umu.com
- Uptime commitment
- Enterprise Edition and higher customers receive a stated 99.9% uptime commitment.Read 15 Oct 2026 · umu.com
- Voice and text practice
- Roleplays support voice or text conversations with an AI buyer that reacts to tone, intent and knowledge.Read 15 Oct 2026 · umu.com
- Zoom integration
- The Japanese FAQ lists a paid web-conferencing system powered by Zoom as an available feature with usage-based additional charges.Read 2 Oct 2026 · umu.co
Plans and prices
Strong points and limits
Strong points
- Practice by voice or text.
- Sessions provide competency scores and coaching cues.
- Feedback and scoring can match sales frameworks.
- Available on Android, iOS and web.
Limits
- Pricing is on request.
- Email support is limited to business days.
- Typical support response takes one to two business days.
- 99.9% uptime applies to Enterprise Edition or higher.
Who it suits
The foundational mode suits teams onboarding new hires or launching products. The performance mode is positioned for senior representatives preparing for high-stakes enterprise deals.
UMU in depth
Read the full write-up
UMU is an AI sales-practice platform for teams training representatives on buyer conversations across the sales cycle. It suits organizations that want roleplay tied to coaching and readiness; its value depends on choosing the right practice mode and plan for the team.
Overview
Learners select a sales stage and difficulty, then work through a buyer simulation by voice or text. Hints make practice more guided, while Blind Mode removes that support. Each session ends with a five-point competency score and coaching cues, giving learners a clear basis for the next practice round.
UMU spans onboarding through advanced deal preparation: its foundational mode targets new hires and product launches, while performance mode is designed for senior representatives preparing for high-stakes enterprise deals. Elite simulations can verify mastery and award Field-Ready status. Tiered difficulty, leaderboards and readiness intelligence add ways to track progress, though teams should decide whether competitive scoring suits their coaching culture.
Key features
Configurable sales practice: Feedback and scoring can be adapted to a customer’s sales framework, messaging and KPIs. This can make practice more relevant to established sales standards, but does require a team to define what good performance means.
Scenario setup: UMU says teams can launch scenarios in days using zero-script configuration and pre-built templates. That is a practical route to deployment for teams that want to avoid writing scenarios from scratch.
Readiness and coaching: Sales playbooks, readiness assessments, coaching and feedback, content guidance and engagement analytics support a broader training workflow around roleplay.
Security and service: UMU states compliance with ISO/IEC 27001, 27017, 27018, 27701 and 42001, SOC 3, GDPR and HIPAA, and describes encryption, HTTPS, network protections, vulnerability scanning and audited operations. Enterprise Edition and higher has a 99.9% uptime SLA. Business-day email support typically responds in one to two business days.
Zoom-powered conferencing: A paid web-conferencing feature is available with usage-based additional charges, so teams should account for that separately.
Pricing
UMU offers a free Basic plan, but it has feature restrictions and generally does not allow video or file uploads. It is best for exploring the platform’s limited capabilities, not for teams that need a full training setup.
Professional costs ¥8,325 a year, billed only annually at ¥99,900 including tax. It includes unlimited video uploads, class creation, learner data access, a meeting system and HD video. This is the clearest fit for teams that need those delivery features and can commit to a yearly payment.
Business costs ¥36,004,000 a month. Annual billing requires at least 10 accounts; monthly billing starts with a one-month term. It adds learning management, organization management and portal configuration, with additional options charged separately. The management tools make it more suitable for organizations coordinating training across teams, but the account minimum for annual billing and extra option charges matter when budgeting.
Enterprise has custom pricing based on user IDs and contract duration, plus an initial implementation fee. It includes dedicated customer success and enhanced security, with a minimum 12-month contract. That structure suits organizations that need those services and can accept a longer commitment.
Platforms
UMU has web, iOS and Android apps, giving learners desktop and mobile access. The paid Zoom-powered conferencing feature carries usage-based charges.
Who it's for
UMU is strongest for sales organizations that want repeatable buyer-conversation practice, measurable coaching and preparation suited to different experience levels. New-hire programs can use foundational practice; senior teams can use performance simulations for complex enterprise deals. It is a less direct fit for buyers looking primarily for a broad learning system without a particular need for AI sales roleplay.
Pros and cons
Pros: Voice and text roleplay, adjustable difficulty and optional hints support varied practice needs; session scores and coaching cues make each exercise actionable; configurable scoring can align practice with a team’s own KPIs.
Pros: The free Basic tier provides a way to start without payment, and Professional includes video, class and learner-data features.
Cons: Basic restricts features and generally excludes uploads, while Professional requires annual billing. Business annual billing starts at 10 accounts, and Enterprise requires at least 12 months plus an implementation fee.
Cons: Business lists a monthly price of 36004000.00 JPY, and Zoom conferencing adds usage-based charges; teams should resolve the applicable cost before committing.
Alternatives
For a broader set of sales enablement options, browse Sales Enablement Software.
Hyperbound is worth considering for teams seeking a freemium option: its free plan includes 45 prebuilt AI roleplays and example scorecards, with web and extension access.
Mindtickle suits buyers looking across a broad range of platforms and readiness training; its Readiness plan includes training, virtual roleplays, coaching and analytics, but no two-way AI roleplay.
SalePlay offers a free web plan with five minutes, 20 personalized prospects, follow-ups, a mock CRM and call analytics, for buyers who want to try a short prospecting workflow.
Apparound is an option for teams seeking CPQ capabilities such as product catalog integration, price updates, discount policies and checkout management.
Mindmatrix Bridge is another paid option available on Android, iOS and web, among other platforms.
Pitcher requires a personalized demo and has no public price.
Rallyware is another paid option available on Android, iOS and web, among other platforms.
Showell is a paid alternative without a free plan; its Professional Plan starts at €700 a month per workspace, including users, for 10–200 users.
Verdict
Choose UMU if your sales team needs structured AI buyer practice that connects each simulation to coaching and readiness, from onboarding through enterprise deal preparation. Its strongest reason to buy is the combination of configurable roleplay and scored feedback. Look elsewhere if you need predictable costs before discussing a plan, or if your priority is a broader learning platform rather than sales conversation practice.
Verdict
UMU combines guided sales roleplay with scoring, coaching cues and configurable feedback. Consider which mode matches your learners and whether the plan details available on request fit your needs.
Where Specifiction places it
- Sales Enablement Software#5 of 328.4