Simplicity Loyalty vs Yotpo Loyalty
Simplicity Loyalty
simplicitycrm.com
Yotpo Loyalty
yotpo.comSide by side
| Figure | Simplicity Loyalty | Yotpo Loyalty |
|---|---|---|
| Price from | — | $199/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 5 |
| Spec score · Loyalty Program Software | 7.9 (#14) | 8.3 (#10) |
| Analytics | The product includes surveys, dashboards, reporting, and analytics tools for evaluating loyalty program performance. | ROI, reward-performance, referral-performance and general reporting dashboards are included in the plan comparison. |
| API | The Web Services API provides real-time access to customer single-view and loyalty data for integrated systems. | The public Loyalty API supports customer profiles, points awards, referrals and reward redemption at https://loyalty.yotpo.com/api/v2. |
| Headquarters | The contact page lists Simplicity Australasia Ltd in Auckland, New Zealand. | Israel |
| Integrations | The maker says web services can connect the platform to POS, ERP systems, websites, and mobile apps. | Yotpo says its loyalty data connects to more than 60 partner applications, including Klaviyo, Attentive and Gorgias. |
| Rewards | Programs can configure points, cashback, vouchers, merchandise, discounts, gifts, status tiers and time-limited promotions. | Merchants can offer cash or percentage discounts, free products, donations, custom experiences, and exclusive access. |
| Security | Vendor maintenance guidance recommends SSL or SSH/SFTP transport, encrypted SQL channels, firewalls, audit logging and controlled remote access. | Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications. |
| Support | The company team page lists platform support 24 hours a day, 7 days a week, alongside account management, training, and partnership sessions. | The Pro plan includes 24/7 chat and email support; the Free plan lists Support Center tutorials. |
| What it does | Simplicity Loyalty is an end-to-end loyalty and marketing platform for large programs in restaurants, retail, airlines, franchising and other multi-store businesses. | Yotpo Loyalty & Referrals lets ecommerce brands run points, rewards, VIP-tier and referral programs. |
Plans
Simplicity Loyalty
- GoldPriced on request
- JadePriced on request
- PlatinumPriced on request
Yotpo Loyalty
- FreeFree
- FreeFree
- Pro$199 a month
- EnterprisePriced on request
- PremiumPriced on request
In their own words
Simplicity Loyalty
Simplicity Loyalty has no write-up on Specifiction yet; its figures are above.
Yotpo Loyalty
Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs for retention, revenue, and repeat engagement. Merchants can use more than 25 ready-made earning rules and customize points, multipliers, and eligibility. Rewards may include cash or percentage discounts, free products, donations, custom experiences, or exclusive access. Tiers can reflect spend, purchases, engagement, or custom behaviors, with benefits tailored to each tier. Yotpo lists Shopify, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and custom platforms as supported, though features vary by platform. Named integrations include Klaviyo, Recharge, and ShoppingGives; the product also mentions Shopify POS and webhook-based custom workflows. Free costs nothing and includes a basic points campaign, referrals, program awareness tools, and Support Center tutorials. Pro costs $199 a month for the first 500 monthly orders, with per-order rates above that. Pro adds earning and redemption options, CRM integrations, fraud prevention, and 24/7 chat and email support. Premium and Enterprise pricing is custom. Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications.