Singular vs Triple Whale
Singular
singular.netTriple Whale
triplewhale.comSide by side
| Figure | Singular | Triple Whale |
|---|---|---|
| Price from | Free | $219/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 4 | 5 |
| Spec score · Marketing Analytics Software | 8.8 (#4) | 8.7 (#5) |
| Spec score · Marketing Attribution Software | 8.7 (#8) | 8.6 (#12) |
| Spec score · Email Marketing Analytics Software | 8.7 (#10) | 8.7 (#11) |
| Attribution | Its mobile attribution features include click and impression tracking, re-engagement tracking, an SDK, and SKAdNetwork support. | Triple Whale's Triple Pixel supports cross-device and cross-platform tracking, and its paid plans offer multi-touch attribution. |
| Founded | 2014 | 2021 |
| Integrations | Singular provides a partner integration directory with a searchable partner browser. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Product | Singular describes itself as an end-to-end marketing platform for unifying data, measuring ROI, and scaling growth with AI. | Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions. |
| Rating on Apple App Store | No overall rating displayed; Apple says the rating was recently reset and shows one written review | 1.8 out of 5 from 6 ratings |
| Rating on Capterra | 4.6 out of 5 from 27 reviews | 5.0 out of 5 from 1 review |
| Rating on G2 | 4.6 out of 5 from 529 reviews | 4.5 out of 5 from 482 reviews |
| Rating on Gartner Peer Insights | 4.5 out of 5 from 10 reviews | 5.0 out of 5 from 1 review |
| Rating on GetApp | 4.6 out of 5 from 27 reviews | 5.0 out of 5 from 1 review |
| Security | Singular states that data is encrypted at rest using AES 256 and that it supports 2FA and SSO. | Triple Whale's Trust Center lists SOC 2 Type 1 and Type 2, SOC 3, GDPR, CCPA, data-processing agreements, penetration-test reports, encryption at rest, backups and audit logging. |
| Support | The plans list email support and onboarding support for Free, technical support and a Customer Experience Team for Growth, and a dedicated Customer Success Manager and enterprise SLA for Enterprise. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
| What it does | Singular is a marketing measurement platform combining mobile attribution, cost aggregation, ROI analytics, marketing-data pipelines and fraud prevention. | Triple Whale is a cloud ecommerce intelligence platform that combines marketing, sales and operations data in a central dashboard with attribution, analytics and AI agents. |
Plans
Singular
- FreeFree
- GrowthPriced on request
- Growth$0.05, paid once
- EnterprisePriced on request
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.