Singular vs Zobrx

Singular has no write-up on Specifiction yet; its figures are above.

Zobrx combines multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing and clean-room analytics for marketing measurement. Attribution choices include Markov-chain removal-effect and Shapley value models, alongside first-click, last-click, time-decay and position-based approaches. Its Bayesian Marketing Mix Model is rebuilt every 24 hours and uses channel saturation curves, geo decomposition and long-tail ad-stock decay. Geo-lift tests select matched control regions with synthetic-control methods and report 95%-confidence results. For Amazon impression-level data, Marketing Cloud clean-room analytics supports privacy-safe SQL for path-to-purchase and cross-device questions. The integrations directory lists 92+ connectors across advertising, analytics, CRM, ecommerce, messaging, warehouses and AI. Exports can use a public REST API, webhooks or SDKs for Python, Node.js, PHP and Go. Zobrx offers a free plan and a 14-day trial without a credit card. Paid plans start at $79 a month billed annually; Growth is $319 a month and Scale is $1,199 a month, both billed annually.