SMSPortal vs Textmagic
SMSPortal
smsportal.com
Textmagic
textmagic.comSide by side
| Figure | SMSPortal | Textmagic |
|---|---|---|
| Price from | $0.08/mo | $0.05/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 6 | 9 |
| Spec score · SMS Marketing Software | 8.5 (#7) | 8.7 (#5) |
| Spec score · Transactional SMS Software | 8.5 (#17) | 8.6 (#13) |
| API | The homepage provides API examples for C#, Java, PHP, Python, Go, Node.js, Ruby and PowerShell. | A REST API lets developers send and manage SMS and email, work with contacts, perform lookups, and access other Textmagic functions. |
| Automation | Automation Flows let businesses create goal-specific visual journeys that send relevant texts and use real-time analytics. | Automation flows support follow-ups, drip campaigns, and customer journeys across SMS and email. |
| Company profile | LinkedIn lists SMSPortal as privately held, founded in 2002, headquartered in Cape Town and employing 11–50 people. | LinkedIn lists Textmagic as founded in 2001, headquartered in Tallinn, Estonia, privately held, and employing 51–200 people. |
| Headquarters | The company lists West Office Tower, Century City, Cape Town, South Africa as its physical address. | Tallinn, Estonia |
| Integrations | Official platform integrations listed are Optimove, MoEngage, Adobe Campaigns, Plumb5, Zapier and RapidAPI. | Zapier connects Textmagic with more than 7,000 applications, including Shopify, HubSpot, Google Sheets, Salesforce, Calendly, Typeform, and WooCommerce. |
| Legal entity | The legal company name is SMSPortal (Pty) Ltd, a South African limited-liability company registered as 2009/008598/07. | The service terms identify Textmagic Limited as an England and Wales company registered under number 05286521, with affiliates including the wider Textmagic organization. |
| Product | SMSPortal describes itself as a cloud-based omnichannel messaging platform for business communications. | Textmagic is a business messaging platform for SMS and email campaigns, automated notifications, and two-way conversations. |
| Rating on Capterra | 1.0 out of 5 from 1 review | 4.6 out of 5 from 260 reviews |
| Rating on G2 | 3.9 out of 5 from 5 reviews | 4.4 out of 5 from 128 reviews |
| Security | SMSPortal says it is certified under ISO 27001, ISO 27017 and ISO 27018 and conducts penetration testing at least annually. | Textmagic states that it has SOC 2 Type II certification, SSL encryption, consent records, and automatic opt-out enforcement. |
| Support | The pricing page lists live chat support as business-hours for Free and 24/7 for Standard and Enterprise, with agent calls during business hours across plans. | The company lists email and phone support numbers for the US, UK, Australia, and Estonia. |
| What it does | SMSPortal is a cloud A2P messaging platform for promotional, transactional and conversational SMS. | Textmagic provides business SMS and email campaigns, automated notifications, and two-way conversations managed through a shared inbox. |
Plans
SMSPortal
- FreeFree
- Standard$0.08 a month
- FreeFree
- Standard$0.08, paid once
- Standard$0.08, paid once
- EnterprisePriced on request
Textmagic
- Essential$0.05 a month
- Email campaignsFree
- Essential (pay-as-you-go)Free
- Inbound SMSFree
- Outbound SMS via CPaaS$0.01, paid once
- Outbound SMS$0.05, paid once
- Outbound/Inbound MMS$0.08, paid once
- Texting number$10 a month
- ProfessionalPrice not published
In their own words
Textmagic
Textmagic is a business messaging platform for SMS and email campaigns, automated notices, and two-way conversations. Teams can send bulk texts, schedule campaigns, build automation workflows, manage shared inboxes, and review delivery reports. Described uses include appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. Connections include HubSpot, Shopify, WooCommerce, and Zapier, with BYOC links to Twilio, Vonage, Sinch, and Bandwidth. A REST API handles SMS and email, and an MCP connector is available for compatible AI assistants and coding tools.
The web app has advanced features; Android and iOS apps support SMS conversations and contact management. Textmagic provides consent records and automatic opt-out enforcement, and applicable US messaging requires 10DLC brand and campaign registration. The company states that it is SOC 2 Type II certified and GDPR compliant and describes annual external penetration testing. Its trial includes full feature access without a credit card for up to 30 days. The Essential plan is listed at $0.05 a month, prepaid, with rates varying by destination; the pay-as-you-go option has no monthly minimum, and unused credit does not expire.