Snov.io vs Woodpecker
Snov.io
snov.io
Woodpecker
woodpecker.coSide by side
| Figure | Snov.io | Woodpecker |
|---|---|---|
| Price from | $39/mo | $0.08/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 15 |
| Spec score · Inside Sales Software | 8.2 (#10) | 8.3 (#8) |
| Spec score · Email Warm-Up Software | 8.5 (#4) | 8.2 (#6) |
| Spec score · Email Outreach Software | 8.1 (#14) | 8.2 (#11) |
| Spec score · Cold Email Software | 8.1 (#16) | 8.2 (#13) |
| Spec score · Email Scheduling Software | 8.1 (#14) | 8.3 (#10) |
| Spec score · Email Tracking Software | 8.1 (#22) | 8.2 (#16) |
| Spec score · Bdr Tools | 8.2 (#15) | 8.3 (#13) |
| API | The pricing page lists API and webhooks, and describes MCP access for external AI assistants such as Claude and ChatGPT. | The public REST API uses https://api.woodpecker.co/rest, x-api-key authentication and rate limits, and exposes accounts, prospects, campaigns, reports, mailboxes and agency clients. |
| Deliverability | Listed deliverability tools include email warm-up, placement checks, spam-word checking, DNS checks, sender reputation checks, and blacklist checking. | Listed deliverability features include email verification, warm-up, inbox rotation, deliverability monitoring, adaptive sending and domain audits. |
| Email verification | The pricing page lists 7-tier email verification and claims 98%+ accuracy. | It checks addresses before sending and offers unlimited catch-all verification without an extra charge. |
| Founded | 2012 | 2015 |
| Headquarters | New York, New York, United States | LinkedIn lists headquarters in Wroclaw, Lower Silesia, Poland, at 29D Krakowska Street. |
| Integrations | Named integrations include HubSpot, Pipedrive, Zapier, Make, Calendly, Clay, and an MCP server; its integrations page says it connects to over 5,000 apps. | Ready-made or API-key integrations include Zapier, HubSpot, Pipedrive, Google Sheets, Slack, Salesforce and Airtable. |
| Product | Snov.io describes itself as an AI lead generation and sales outreach platform for finding prospects, enriching contact data, and running email and LinkedIn campaigns. | Woodpecker describes itself as a cold email and LinkedIn outreach tool for businesses doing outbound. |
| Security | The pricing page lists two-factor authentication and team permissions for data access and exports; the homepage says the company runs third-party audits and maintains certifications but does not name them there. | Its safety page says data is partially encrypted at rest with 256-bit AES-GCM and partially encrypted in transit using TLS 1.3 without downgrade possibility. |
| Support | The Starter plan lists prioritized 24-hour support and a personal implementation manager. | The about page says customers can ask questions and expect an answer within hours. |
Plans
Snov.io
- Starter$39 a month
- Pro S$99 a month
- Pro M$189 a month
- Pro L$369 a month
- Ultra$738 a month
- TrialFree
- LinkedIn Automation$69 a month
- Pro Ultra$738 a month
- Custom UltraPriced on request
Woodpecker
- New Domains$1 a year
- Email addresses (Maildoso, Mailforge, Infraforge or Azure)$4 a month
- Additional warm-up$5 a month
- Additional warm-ups$5 a month
- White Label$5 a month
- Email addresses (Google or Microsoft)$6 a month
- Google or Microsoft email address$6 a month
- Contacted prospects$7 a month
- Additional Lead Finder credits$10, paid once
- Lead Finder credits$10, paid once
In their own words
Snov.io
Snov.io is a lead-generation and sales-outreach platform for finding prospects, enriching contact data and running email and LinkedIn campaigns. Its database contains 50 million contacts, with ICP filters, direct-dial data and technographic filters. Outreach includes sequences, follow-ups, A/B testing, personalization and reply sentiment analysis. Email verification uses seven tiers, and the pricing page claims 98%+ accuracy. Deliverability tools include warm-up, placement checks, spam-word and DNS checks, sender reputation and blacklist checks. Its Sales CRM provides task management, deal-loss tracking and Google Calendar sync. A Chrome extension can find and save contacts from company websites and search pages. Integrations include HubSpot, Pipedrive, Zapier, Make, Calendly and Clay; the integrations page says it connects to over 5,000 apps. API and webhooks are available. The Trial plan lists 50 credits and 100 recipients, while Starter costs $39 a month and includes 1,000 credits and 5,000 recipients. Credits are used for prospect search, email search and verification. Snov.io runs on web and through an extension, with API access.
Woodpecker
Woodpecker is a cold email and LinkedIn outreach tool for businesses doing outbound. Its multichannel sequences can combine email with LinkedIn profile visits, connection requests, direct messages, and InMails. Listed deliverability tools include email verification, warm-up, inbox rotation, monitoring, adaptive sending, and domain audits. Automation includes condition-based campaigns and workflows, A/B tests with up to 5 versions, and reply sorting by interest level. Woodpecker also lists a B2B lead database of more than 1 billion. Integrations include Claude, Clay, Pipedrive, HubSpot, Calendly, Zapier, and Google Sheets, with API, webhooks, MCP Server, and CLI access. It is listed for web and API. The pricing note is from $35/mo; a free plan and trial are also listed. The trial includes all features for 14 days or until 100 cold emails have been sent, whichever comes first. If the contacted-prospect limit is exceeded, campaigns stop sending to new prospects until the limit renews or the account is upgraded. The company says it serves lead generation, sales, and recruitment professionals and was founded in 2015 in Wrocław, Poland.