Spoki vs WhatFlow

Spoki is a customer engagement platform that brings marketing, sales, and support into shared conversations. It connects with customers through WhatsApp, voice, SMS, and email, with automation for support, marketing, sales, and lead qualification. Its AI evaluates intent, urgency, and sentiment to decide whether to answer, escalate, or wait. The platform lists integrations including Shopify, WooCommerce, HubSpot, Salesforce, and Zapier; users can request an API key in its Integrations menu. Spoki runs as a browser-based web app on desktop or mobile, though the company says there is no Spoki mobile app. A free plan includes live chat, ticketing, unlimited operators, and automations, but excludes AI and several sales and campaign features. Paid plans are Service at €39 a month, Marketing at €79 a month, and Sales at €119 a month; WhatsApp fees are billed separately by Meta on those plans. Spoki says data is hosted in the European Economic Area and encrypted in transit and at rest. The free trial does not require a credit card.

WhatFlow is a web service for Shopify merchants using WhatsApp for marketing, customer support, and order automation. It can send order confirmations and fulfillment alerts, and apply automatic reply rules. For abandoned checkouts, it offers a three-stage recovery sequence with dynamic coupons and one-click cart restoration. WhatFlow Inbox lets support teams manage shared WhatsApp conversations alongside Shopify customer and order context. FlowSense uses purchase history, browsing affinities, and support interactions to provide tailored recommendations and answers. Listed integrations include Shopify Flow, Judge.me, Klaviyo, Gorgias, Loox, and Recharge. Merchants need their own Meta Business API account to connect through the Official Meta Cloud API. A Free plan is listed, and paid plans begin at $4.99 a month; paid plans have message usage charges, and Meta conversation fees are billed directly by Meta according to recipients’ countries, without a WhatFlow markup. Paid plans include a seven-day trial with access to features and templates. WhatFlow says credentials are encrypted at rest and traffic uses TLS 1.3, and that it does not share customer contact lists for third-party advertising. Its security page claims GDPR, UK GDPR, and CCPA compliance.