Sponsy vs TierBook

Sponsy is web software for sports clubs and event organizations managing sponsorship partnerships. It is designed for mid-sized organizations seeking more structure than spreadsheets without enterprise-level complexity. Its Excel-like interface supports simultaneous collaboration, and the pipeline tracks leads through signed deals, follow-ups, and contracts due for renewal. Users can create contracts from templates with automatic pricing, send them for digital signing, and export them as PDFs. Dashboards and reports show portfolio value by industry, upcoming payments, bonuses, and major sponsors. The events module handles sponsor invitations and guest registrations, tracks invitation status, and sets capacity through ticket allocations in agreements. Sponsy integrates with e-conomic, Uniconta, the Danish CVR/Virk registry, and email. Users can export data to Excel; the site lists owner, consultant, and member roles. Monthly billing is 4,375 DKK a month, while annual billing is 50,000 DKK a year. Prices include VAT, one license includes every feature, and listed pricing includes continuous updates and support. Sponsy is based in Åbyhøj, Denmark, and offers a 30-day trial.

TierBook is a sponsor CRM for event teams selling sponsorship packages and managing what each sponsor receives. It converts purchased benefits into fulfillment tasks, then gives sponsors a portal for uploads, forms, contacts, and approvals. Teams can build booth maps, set selection windows by sponsorship tier, and let sponsors choose booths through a live portal. The system connects sponsor activity with WooCommerce orders, invoices, payment status, and accounts receivable. Reports cover revenue, sponsor rollups, booths, engagement, fulfillment, and collections, with CSV exports for every report. Sponsors enter through token-based magic links without accounts or passwords. TierBook runs on the customer’s WordPress site and supports ZIP backup and migration. It requires WordPress 5.8 or newer and PHP 7.4 or newer; WooCommerce is required for invoice and order checkout flows. The annual plan costs $999 a year for one WordPress installation, unlimited events, and unlimited sponsors.