TrueLoyal vs Yotpo Loyalty
TrueLoyal
trueloyal.com
Yotpo Loyalty
yotpo.comSide by side
| Figure | TrueLoyal | Yotpo Loyalty |
|---|---|---|
| Price from | — | $199/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 1 | 5 |
| Spec score · Loyalty Program Software | 7.0 (#31) | 8.3 (#10) |
| Headquarters | Palo Alto, California, United States | Israel |
| Integrations | TrueLoyal lists 150+ integrations across ecommerce, CRM, email, social and other systems. | Yotpo says its loyalty data connects to more than 60 partner applications, including Klaviyo, Attentive and Gorgias. |
| Support | After launch, support can include a dedicated customer success manager and loyalty strategy. | The Pro plan includes 24/7 chat and email support; the Free plan lists Support Center tutorials. |
| What it does | TrueLoyal is customer loyalty software for mid-market consumer brands selling through third parties and direct online. | Yotpo Loyalty & Referrals lets ecommerce brands run points, rewards, VIP-tier and referral programs. |
Plans
Yotpo Loyalty
- FreeFree
- FreeFree
- Pro$199 a month
- EnterprisePriced on request
- PremiumPriced on request
In their own words
Yotpo Loyalty
Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs for retention, revenue, and repeat engagement. Merchants can use more than 25 ready-made earning rules and customize points, multipliers, and eligibility. Rewards may include cash or percentage discounts, free products, donations, custom experiences, or exclusive access. Tiers can reflect spend, purchases, engagement, or custom behaviors, with benefits tailored to each tier. Yotpo lists Shopify, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and custom platforms as supported, though features vary by platform. Named integrations include Klaviyo, Recharge, and ShoppingGives; the product also mentions Shopify POS and webhook-based custom workflows. Free costs nothing and includes a basic points campaign, referrals, program awareness tools, and Support Center tutorials. Pro costs $199 a month for the first 500 monthly orders, with per-order rates above that. Pro adds earning and redemption options, CRM integrations, fraud prevention, and 24/7 chat and email support. Premium and Enterprise pricing is custom. Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications.