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SPECIFICTION
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Twilio Segment vs Upland Adestra

Twilio Segment

twilio.com

Upland Adestra

uplandsoftware.com

Side by side

FigureTwilio SegmentUpland Adestra
Price from$120/mo—
Free planYes—
Free trialYes—
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYesYes
Plans published101
Spec score · Marketing Automation Software9.0 (#10)7.2 (#101)
Spec score · Email marketing tools8.5 (#50)7.4 (#146)
Free planYesNo
IntegrationsThe official destination catalog lists integrations including Amplitude, AWS S3, Braze, Google Analytics, HubSpot, Salesforce, Snowflake-related warehouse tools, Zendesk and Zapier.Upland describes integrations with Salesforce, Shopify, BlueConic, and Zapier; the BlueConic integration supports scheduled batch imports and requires an active BlueConic account.

Plans

Twilio Segment

  • FreeFree
  • Team$120 a month
  • BusinessPriced on request
  • BusinessPrice not published
  • Customer Data PlatformPrice not published
  • Customer Data PlatformPriced on request
  • FreeFree
  • Team$120 a month
  • BusinessPriced on request
  • Customer Data PlatformPriced on request

Twilio Segment pricing →

Upland Adestra

  • AdestraPriced on request

Upland Adestra pricing →

In their own words

Twilio Segment

Twilio Segment has no write-up on Specifiction yet; its figures are above.

Visit twilio.com

Upland Adestra

Upland Adestra has no write-up on Specifiction yet; its figures are above.

Visit uplandsoftware.com