Umami vs Usermaven

Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.

Usermaven combines marketing attribution, website and product analytics, CRM data, and customer journeys. It links touchpoints across channels, campaigns, ads, and content to conversions, pipeline, and revenue. Reports include funnels, dashboards, trends, user journeys, segments, contact profiles, and retention analysis. Maven AI answers questions about analytics data, while MCP connects compatible assistants and agents. Every plan includes automatic event tracking, ad-blocker bypass, cookieless tracking, and server-side tracking, with a stated 365-day attribution window. The integrations directory lists 36 connections, including Google Ads, Meta Ads, LinkedIn Ads, Salesforce, HubSpot, Shopify, Stripe, Paddle, Slack, Zapier, and BigQuery. Growth costs $84 a month with 250,000 starting monthly events, three users, three workspaces, and five years of history. Scale costs $199 a month with unlimited users, five workspaces, and seven years. A 14-day trial needs no card; there is no free plan.