Best Data Management Platforms in 2026
Updated
31 data management platforms ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
31ranked
0free plans on this page
$2.92/molowest paid tier
5 Oct 2026last checked
Input list Data Management Platforms 6 channels on this page · 13 of 48 spec lines stated by the makers
Ch Tool Free planPaid fromCollection methodsAudience segmentationLookalike modelingReal-time activationActivation destinationsCTV activation Spec sheet Score
26 Openprise Free planNoPaid fromnot statedCollection methodsnot statedAudience segmentationnot statedLookalike modelingnot statedReal-time activationnot statedActivation destinationsnot statedCTV activationnot stated 1/8spec lines stated 5.6
27 SKP DMP Free plannot statedPaid fromnot statedCollection methodsdemographics; app ownership; shopping behavior; destinations; device information; portal content; membership users; payment; viewing contentAudience segmentationYesLookalike modelingnot statedReal-time activationnot statedActivation destinationsDSPs; ad networks; single media; advertising mediaCTV activationnot stated 3/8spec lines stated 5.6
28 iPinYou DMP Free plannot statedPaid fromnot statedCollection methodsonline, offline, mobileAudience segmentationYesLookalike modelingYesReal-time activationnot statedActivation destinationsnot statedCTV activationnot stated 3/8spec lines stated 5.5
29 VantageDSP DMP Platform Free plannot statedPaid fromnot statedCollection methodsFirst-party data; CRM data; website visitors; app users; conversion data; purchase signals; device intelligenceAudience segmentationYesLookalike modelingYesReal-time activationnot statedActivation destinationsSocial platforms; DV360-class DSPs; advertising platforms; connected TVCTV activationYes 5/8spec lines stated 5.5
30 Adobe Audience Manager Free plannot statedPaid fromnot statedCollection methodsnot statedAudience segmentationnot statedLookalike modelingnot statedReal-time activationnot statedActivation destinationsAdobe Experience Cloud, people-based, device-based server-to-server, custom URL, custom cookieCTV activationnot stated 1/8spec lines stated 5.2
31 SAS Data Management Free plannot statedPaid fromnot statedCollection methodsnot statedAudience segmentationnot statedLookalike modelingnot statedReal-time activationnot statedActivation destinationsnot statedCTV activationnot stated 0/8spec lines stated 5.2
Compare all 6 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Collection methods | Audience segmentation |
|---|---|---|---|---|---|---|---|---|
| 26 | Openprise | 5.6 | No | $2.92/mo | No | — | — | — |
| 27 | SKP DMP | 5.6 | No | — | — | — | demographics; app ownership; shopping behavior; destinations; device information; portal content; membership users; payment; viewing content | Yes |
| 28 | iPinYou DMP | 5.5 | No | — | — | — | online, offline, mobile | Yes |
| 29 | VantageDSP DMP Platform | 5.5 | No | — | — | — | First-party data; CRM data; website visitors; app users; conversion data; purchase signals; device intelligence | Yes |
| 30 | Adobe Audience Manager | 5.2 | No | — | — | — | — | — |
| 31 | SAS Data Management | 5.2 | No | — | — | — | — | — |
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