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SPECIFICTION
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Mingdata DMP

miaozhen.com

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Spec score 6.7 #26 of 30 in Data Management Platforms

Spec sheet

What it does
Mingdata DMP is an advertising audience targeting and management platform that helps brands understand user characteristics, find high-potential audiences, and target marketing.Read 2 Oct 2026 · miaozhen.com
Deployment
Mingdata DMP is described as a SaaS product with a multi-tenant model, ready for use after setup.Read 2 Oct 2026 · miaozhen.com
Founded
2006Read 28 Sep 2026 · miaozhen.com
Audience activation
The product supports one-click audience pushes to advertising platforms and a real-time API for traffic filtering.Read 2 Oct 2026 · miaozhen.com
Audience identification
The page states that DMP identification rates exceed 90%.Read 2 Oct 2026 · miaozhen.com
Audience tags
The product offers more than 1,500 prebuilt audience tags organized into five levels and ten categories.Read 2 Oct 2026 · miaozhen.com
Custom tags
The product supports custom tags based on business needs, including tags defined by ad interaction behavior or geographic location.Read 2 Oct 2026 · miaozhen.com
Lookalike modeling
Lookalike modeling expands seed audiences using Miaozhen’s database, and cross-screen ID integration helps identify channels for reaching consumers.Read 2 Oct 2026 · miaozhen.com
Measurement
Its analysis supports media contribution, ROI, consumer paths, frequency, conversion time, conversion value, and multi-touch attribution.Read 2 Oct 2026 · miaozhen.com
Pricing and trial
The FAQ directs prospective customers to contact the Miaozhen team for detailed pricing and to request a trial.Read 2 Oct 2026 · miaozhen.com
Privacy-preserving collaboration
The page says the product supports multi-party data interaction through privacy-preserving computation.Read 2 Oct 2026 · miaozhen.com
Security controls
Listed privacy measures include data isolation, encrypted transmission, de-identification, data authorization, and sensitive-data identification.Read 2 Oct 2026 · miaozhen.com
User profiling
User profiling compares audience segments with the whole-network TGI to identify significant interest features.Read 2 Oct 2026 · miaozhen.com

Plans and prices

Mingdata DMP Priced on request Pricing details available by contacting Miaozhen Read 2 Oct 2026 · miaozhen.com

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Where Specifiction places it

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