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ActivTrak

activtrak.com

From $10/mo Free plan WebWindowsmacOSLinuxAPIBrowser extension
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Spec score 9.5 #1 of 27 in Workforce Analytics Software

What it is

ActivTrak analyzes digital work activity for workforce analytics and intelligence, with tools intended to help improve work in office or remote settings. Workforce Management provides real-time visibility, productivity trends, and schedule and location adherence. Productivity Optimization separates activity into productive, unproductive and offline time to identify improvement opportunities. AI Insights covers AI usage measurement, compliance, adoption maturity, benchmarking, productivity impact and optimization. ActivTrak says it does not use keystroke logging, email monitoring, camera access, personal-device monitoring or video recording; screenshots are off by default and available only through the optional Screen Details add-on. It states that it holds SOC 2 Type 1 and Type 2 certifications and encrypts data in transit and at rest. Native integrations include Outlook, Google Calendar, Entra ID and SCIM. Free costs nothing, with 30 days of data history and basic activity visibility limited to 3 people. The 14-day trial is also listed.

Spec sheet

What it does
ActivTrak is a cloud SaaS workforce-analytics platform that analyzes digital work activity to improve how people work in office or remotely.Read 14 Oct 2026 · activtrak.com
Integrations
Listed connections include Workday, ADP, Microsoft Teams, Outlook, Google Calendar, ServiceNow, Zendesk, ChatGPT, Claude, Gemini, Microsoft Viva, Jira, Salesforce, and Slack.Read 14 Oct 2026 · activtrak.com
Compliance
The pricing comparison lists HIPAA, GDPR, CCPA, SOC 2 Type 2, SSO, and MFA capabilities.Read 14 Oct 2026 · activtrak.com
Support
ActivTrak offers three US-based support tiers: Digital Support, Premier Support and Signature Support.Read 30 Sep 2026 · activtrak.com
License
The agreement reserves ownership of the service and documentation to ActivTrak and its licensors and prohibits copying or derivative works, indicating proprietary software.Read 14 Oct 2026 · dlt.com
Founded
2009Read 28 Sep 2026 · activtrak.com
2026 company change
ActivTrak’s About page says the company became “The Work Intelligence Company” in 2026.Read 14 Oct 2026 · activtrak.com
2026 product update
A release note dated April 27, 2026 describes an integrations-page redesign, early-access SCIM self-service, and multi-instance HRIS support.Read 14 Oct 2026 · support.activtrak.com
ActivConnect API
The ActivConnect add-on provides API and SQL access to live and historical data plus templates for Power BI, Tableau, and Looker Studio.Read 14 Oct 2026 · activtrak.com
Agent platforms
ActivTrak supplies agents for Windows, macOS, and ChromeOS; its browser extension supplements Windows and Mac agents.Read 14 Oct 2026 · support.activtrak.com
AI and workflow products
ActivTrak offers Workforce and a separate Workflow product, with AI Insights available as an addition to Workforce Management and Productivity Optimization.Read 14 Oct 2026 · activtrak.com
AI insights
AI Insights includes AI usage measurement, AI compliance, adoption maturity and benchmarking, productivity-impact measurement and AI optimization.Read 30 Sep 2026 · activtrak.com
API access
The ActivConnect add-on provides API or SQL access to live and historical ActivTrak data and pre-built templates for Power BI, Looker Studio and Tableau.Read 30 Sep 2026 · activtrak.com
API documentation
The help center provides ActivConnect setup documentation, a data glossary, SQL-access instructions, and SCIM, calendar, HRIS, and identity-management guides.Read 14 Oct 2026 · support.activtrak.com
API key security update
Since the May 22, 2025 update, newly created API keys can be copied only once at creation.Read 14 Oct 2026 · support.activtrak.com
Automatic time tracking
Plans include automatic time tracking and activity summaries by user and team.Read 14 Oct 2026 · activtrak.com
Browser extension
The ActivTrak Assist Browser Extension works alongside the desktop agent on Windows and Mac to capture more detailed URL data.Read 30 Sep 2026 · support.activtrak.com
ChromeOS limitation
The ChromeOS agent captures browser activity in Chrome but does not capture application usage outside the browser.Read 14 Oct 2026 · support.activtrak.com
Company facts
LinkedIn lists ActivTrak as privately held, headquartered in Austin, Texas, founded in 2009, with 51–200 employees.Read 14 Oct 2026 · linkedin.com
Company ownership and backing
The company profile states that ActivTrak is backed by Elsewhere Partners, Sapphire Ventures, and Francisco Partners.Read 14 Oct 2026 · linkedin.com
Free-account inactivity
A Free plan account that receives no login for 30 days is marked inactive and receives an email about pending deletion.Read 30 Sep 2026 · activtrak.com
Hosting model
The subscription agreement grants customers time-limited, non-transferable access to ActivTrak’s hosted service and documentation.Read 14 Oct 2026 · dlt.com
Installation
Agents are downloaded from the ActivTrak dashboard and installed by running the installer; Mac deployments require users to grant accessibility and screen-recording permissions manually.Read 14 Oct 2026 · support.activtrak.com
License limit
A paid support plan is required for purchases involving more than 50 licenses.Read 30 Sep 2026 · activtrak.com
Limit: missing video recording
GetApp reviewers say the lack of true continuous video recording limits reconstruction of activity.Read 14 Oct 2026 · getapp.com
Limit: navigation and billing
G2 reviewers report difficult navigation, higher-tier report restrictions, cumbersome exports, and subscription-management problems.Read 14 Oct 2026 · g2.com
Limit: pricing transparency
GetApp reviewers report that paid plans can be expensive and that pricing is not transparent.Read 14 Oct 2026 · getapp.com
Limit: renewal complaints
Trustpilot reviewers repeatedly complain about automatic annual renewals, cancellation notice requirements, and inflexible billing responses.Read 14 Oct 2026 · trustpilot.com
Praise: setup and usability
Reviewers commonly describe deployment and the interface as straightforward, with TrustRadius users also praising ease of setup.Read 14 Oct 2026 · trustradius.com
Praise: visibility and reporting
Independent reviewers frequently praise detailed activity tracking, productivity reports, dashboards, and trend analysis.Read 14 Oct 2026 · getapp.com
Privacy controls
ActivTrak states that it does not use keystroke logging, email monitoring, camera access, personal-device monitoring or video recording.Read 30 Sep 2026 · activtrak.com
Privacy design
ActivTrak states that it does not use keystroke logging, email monitoring, camera access, personal-device monitoring, or video recording.Read 14 Oct 2026 · activtrak.com
Productivity optimization
Productivity Optimization breaks time into productive, unproductive and offline work to identify improvement opportunities.Read 30 Sep 2026 · activtrak.com
Productivity trends
The platform reports productive and unproductive time with daily, weekly, and monthly productivity trends.Read 14 Oct 2026 · activtrak.com
Rating on Capterra
4.5 out of 5 from 591 reviewsRead 14 Oct 2026 · capterra.com
Rating on G2
4.3 out of 5 from 342 reviewsRead 14 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.3 out of 5 from 43 ratingsRead 14 Oct 2026 · gartner.com
Rating on GetApp
4.5 out of 5 from 591 reviewsRead 14 Oct 2026 · getapp.com
Rating on Trustpilot
1.5 out of 5 from 153 reviewsRead 14 Oct 2026 · trustpilot.com
Rating on TrustRadius
8.6 out of 10 from 320 reviews and ratingsRead 14 Oct 2026 · trustradius.com
Schedule adherence
ActivTrak compares actual work hours with planned schedules and provides schedule-adherence signals.Read 14 Oct 2026 · activtrak.com
Screenshots
Screenshots are not taken or retained by default and are available only through the optional Screen Details add-on.Read 30 Sep 2026 · activtrak.com
Security compliance
ActivTrak states that it has SOC 2 Type 1 and Type 2 certifications and encrypts customer data in transit and at rest.Read 30 Sep 2026 · activtrak.com
Security encryption
ActivTrak says data is encrypted in transit with TLS and at rest with AES-256 in Google Cloud, with HMAC-SHA256 integrity verification.Read 14 Oct 2026 · activtrak.com
System requirements
The documented minimum agent requirements are 4 GB RAM, a dual-core 2 GHz-or-better processor, and 4 Mbps upload and download bandwidth.Read 14 Oct 2026 · support.activtrak.com
Website usage
Website-usage analytics show which sites employees visit and for how long to support policy and distraction management.Read 14 Oct 2026 · activtrak.com
Workforce management
The Workforce Management product captures hours worked, schedule adherence, location-policy compliance, and application and website usage.Read 14 Oct 2026 · activtrak.com

Plans and prices

Free Free annual contract not required 3 workers · 30 days data history · limited application functionality Read 14 Oct 2026 · activtrak.com
Work Activity Tracking $10 a month annual contract, priced per worker/month 6 months data history · working-hours and technology-compliance focus Read 14 Oct 2026 · activtrak.com
Workforce Management $15 a month annual contract, priced per worker/month 6 months data history · utilization and efficiency features Read 14 Oct 2026 · activtrak.com
Productivity Optimization $17 a month annual contract, priced per worker/month 1 year data history · productivity and capacity optimization Read 14 Oct 2026 · activtrak.com
Work Activity Tracking $120 a year $120.00 per worker per year (= $10.00 per worker/month, annual contract) 6 months data history · working-hours and technology-compliance adherence Read 5 Oct 2026 · activtrak.com
Workforce Management $180 a year $180.00 per worker per year (= $15.00 per worker/month, annual contract) 6 months data history · workforce utilization and efficiency features Read 5 Oct 2026 · activtrak.com
Productivity Optimization $204 a year $204.00 per worker per year (= $17.00 per worker/month, annual contract) 1 year data history · productivity and capacity features Read 5 Oct 2026 · activtrak.com

Every ActivTrak plan and price →

Strong points and limits

Strong points

  • Reports real-time workforce visibility.
  • Includes AI usage measurement and benchmarking.
  • Screenshots are not retained by default.
  • Encrypts customer data in transit and at rest.
  • Free plan costs nothing.

Limits

  • Free activity visibility is limited to 3 people.
  • Free accounts without login for 30 days are marked inactive.
  • Purchases over 50 licenses require paid support.
  • Screenshots require the optional Screen Details add-on.

Who it suits

It suits organizations seeking activity visibility, productivity trends or schedule adherence across office and remote work. The Free plan is limited to 3 people, while purchases involving more than 50 licenses require a paid support plan.

ActivTrak in depth

Read the full write-up

Overview

ActivTrak is a workforce analytics platform for organizations that want to understand digital work patterns across office and remote teams. It is best suited to employers seeking productivity, schedule and AI-use insights without default screenshot capture or more intrusive monitoring methods. Its combination of real-time activity reporting and privacy controls is compelling, though team size, data history and support requirements can shape the cost and fit.

Founded in 2009, ActivTrak refreshes data in real time and supports custom dashboards. Its focus is analysis of work activity: the company says it does not use keystroke logging, email monitoring, camera access, personal-device monitoring or video recording. For a broader category comparison, see Workforce Analytics Software.

Key features

Workforce and productivity insight

Workforce Management combines real-time workforce visibility with productivity trends and schedule and location adherence. Productivity Optimization categorizes time as productive, unproductive or offline, giving managers a framework for spotting patterns to address. These tools suit teams that want operational visibility; organizations seeking only basic activity reporting may not need the broader analytics.

AI insights

AI Insights measures AI usage and compliance, tracks adoption maturity and benchmarking, and assesses productivity impact to inform optimization. That makes ActivTrak relevant to organizations trying to understand how AI tools are being adopted, not just whether they are used.

Privacy, security and integrations

Screenshots are not taken or retained by default; they are available only through the optional Screen Details add-on. ActivTrak states that it holds SOC 2 Type 1 and Type 2 certifications and encrypts customer data in transit and at rest. Native integrations bring in calendar and PTO data from Microsoft Outlook and Google Calendar, while Microsoft Entra ID and SCIM support user management.

The ActivConnect add-on provides API or SQL access to live and historical data, with pre-built templates for Power BI, Looker Studio and Tableau. The ActivTrak Assist Browser Extension works alongside the Windows or Mac desktop agent to capture more detailed URL data. That additional detail may help analysis, but it requires an extension in addition to the agent.

Pricing

ActivTrak has a free plan and a 14-day trial. The Free plan costs nothing and is limited to three people, 30 days of data history and basic activity visibility. It can suit a small team evaluating the core product, but its short history and narrow user cap constrain longer-term or organization-wide analysis. Free accounts with no login for 30 days are marked inactive and receive an email about pending deletion.

Work Activity Tracking and Workforce Management have custom pricing. Both include six months of data history; the former allows 20 configurable work schedules, while the latter allows 50. Workforce Management is the more suitable tier for teams that need the larger schedule allowance and its workforce-management functions. Productivity Optimization also has custom pricing, with one year of history and 50 configurable work schedules; the longer history better fits teams tracking trends over time.

A paid support plan is required for purchases involving more than 50 licenses, an important constraint for larger deployments. ActivTrak offers Digital Support, Premier Support and Signature Support, all US-based.

Platforms

ActivTrak supports web access and agents for Windows, macOS and ChromeOS. Its ChromeOS agent can run in Chrome on Linux systems without a native Linux agent. Linux, macOS, Windows, API and extension are also among the listed platform options. The Assist Browser Extension is specifically designed to work with the desktop agent on Windows and Mac.

Who it's for

ActivTrak is a strong fit for organizations that need visibility into productivity, schedules, work locations or AI adoption, and want those insights without keystroke, email, camera or personal-device monitoring. Its schedule allowances and longer history on paid tiers can support more sustained analysis. Teams needing more than 50 licenses should account for the required paid support plan; teams that only need basic visibility may find the free tier’s three-person limit too restrictive to scale.

Pros and cons

Useful range of workforce insights: real-time visibility, productivity patterns, schedule and location adherence, and AI-use analysis address more than one management question.

Privacy-conscious defaults: screenshots are off by default, and the company says it avoids several intrusive monitoring methods.

Meaningful free entry point: basic visibility costs nothing, but is capped at three people and 30 days of history.

Support requirement for larger purchases: more than 50 licenses require a paid support plan, which organizations must factor into deployment planning.

Extra detail and data access are add-ons: Screen Details and ActivConnect extend the product, but are not part of the stated base capabilities.

Alternatives

Choose Insightful if you want a paid workforce analytics plan with real-time overview, capacity analysis, app and website usage, and screenshots: its Workforce Analytics plan is $8 a month, billed annually. CurrentWare Data Loss Prevention is a better direction when USB/device control and data-loss prevention are the priority; its standalone AccessPatrol plan is $12 a month, billed annual.

Perceptyx is an alternative with custom enterprise pricing. Qualtrics offers a free surveys plan for individuals, with one user, three active surveys and 500 total responses. Worklytics may suit teams seeking calendar-based insights: its free plan supports up to 100 users, calendar data only and 30 days of history.

Oracle Fusion HCM Analytics is another paid option, with a hosted-employee plan priced at $5 a month and a minimum of 1,000 hosted employees. Visier People is an alternative for buyers comparing paid workforce analytics platforms. Gallup Access is another paid option, with subscription options provided through its Business Development team.

Verdict

Choose ActivTrak if your organization needs real-time workforce and productivity visibility, including AI-use analysis, while avoiding several intrusive monitoring practices. Its free plan is useful for a small initial group, and paid tiers extend history and schedule capacity. Look elsewhere if three free users are not enough, or if your deployment exceeds 50 licenses and a paid support plan does not fit your requirements.

Verdict

ActivTrak combines workforce activity reporting with productivity and AI insights, while specifying several privacy controls. Check user limits, data history and support requirements against your organization’s needs.

Where Specifiction places it

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