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BrandWide

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Spec score 9.2 #1 of 27 in Franchise Management Software

What it is

BrandWide is an AI-powered franchise management platform for multi-location businesses, covering sales, onboarding, training, compliance, royalties, and reporting. Sales tools include lead scoring, automated follow-ups, digital signatures, and real-time pipeline tracking. Operations features include onboarding workflows, an LMS, helpdesk, intranet, field audits, royalty management, dashboards, and franchisee CRM. Field teams can use iPhone and Android apps for sales information and audits. Integrations listed include Google Workspace, Office 365, Twilio, Stripe, Moneris, DocuSign, QuickBooks, Xero, Pacific Solutions, Flooring OS, QFloors, RollMaster, and Zapier. The platform also offers a published API, webhooks, SSO, and real-time two-way sync where applicable. BrandWide says it does not integrate with Google Drive, Dropbox, or OneDrive, and has no current HR or payroll integrations. The company says data is encrypted at rest and in transit. All plans include 24×7 support for franchisor teams. Prices are not published; quotes depend on corporate users, franchise locations, and selected modules, and implementation has a one-time fee. Contracts are annual, with monthly or annual billing options, and early cancellation is not offered.

Spec sheet

What it does
BrandWide is an AI-enabled franchise management platform covering franchise sales, onboarding, training, operations, compliance, royalties and analytics.Read 21 Oct 2026 · meetbrandwide.com
Product
BrandWide is an AI-powered franchise management platform for multi-location businesses, covering sales, onboarding, training, compliance, royalties, and reporting.Read 30 Sep 2026 · meetbrandwide.com
Audience
BrandWide describes the Core Platform as suited to emerging and mid-market franchise systems and the Full Suite as suited to large or multi-brand portfolios.Read 30 Sep 2026 · meetbrandwide.com
Integrations
Named connectors include Google Workspace, Office 365, Twilio, Stripe, Moneris, DocuSign, QuickBooks, Xero, several POS systems and Zapier.Read 21 Oct 2026 · meetbrandwide.com
Security
The integrations page states that data is encrypted at rest and in transit and that OAuth is used for authentication.Read 30 Sep 2026 · meetbrandwide.com
Support
Subscriptions include 24/7 support, a dedicated project manager and a customer-success manager.Read 21 Oct 2026 · meetbrandwide.com
Maker
BrandWide says it is a franchise-focused platform developed by Soffront Corporation, which it says has worked in CRM since 1992.Read 30 Sep 2026 · meetbrandwide.com
API and extensibility
BrandWide states that it offers a published API, webhooks and SSO for custom automation and connectors.Read 21 Oct 2026 · meetbrandwide.com
API and sync
BrandWide says it offers a published API, webhooks, SSO, and real-time two-way sync where applicable.Read 30 Sep 2026 · meetbrandwide.com
Audits and compliance
Field-audit tools record compliance checks and produce reports against brand standards.Read 21 Oct 2026 · meetbrandwide.com
Company facts
LinkedIn lists Soffront Corporation as privately held, founded in 1992, headquartered in Las Vegas and employing 51–200 people.Read 21 Oct 2026 · linkedin.com
Company legal name
Crunchbase identifies the maker as Soffront Corporation and lists Manu Das as founder, president and CEO.Read 21 Oct 2026 · crunchbase.com
Contract
The pricing page states that contracts are annual, billing may be monthly or annual, and early cancellation is not offered.Read 30 Sep 2026 · meetbrandwide.com
Contract limit
The pricing FAQ states that contracts are annual and early cancellation is not offered.Read 21 Oct 2026 · meetbrandwide.com
Corporate analytics
Dashboards show KPIs and trends across locations and the wider franchise network.Read 21 Oct 2026 · meetbrandwide.com
CRM workflow
The CRM captures leads, supports configurable stages and tasks, stores interaction history and provides forecasting reports.Read 21 Oct 2026 · meetbrandwide.com
Franchise sales automation
The platform scores franchise leads, automates follow-ups, supports digital signatures and tracks the sales pipeline.Read 21 Oct 2026 · meetbrandwide.com
Franchisee CRM
Franchisees receive CRM, email marketing and local-growth tools within the same system.Read 21 Oct 2026 · meetbrandwide.com
Funding and ownership
Crunchbase lists Soffront as a private, for-profit company and shows no public funding amount.Read 21 Oct 2026 · crunchbase.com
Helpdesk
A centralized helpdesk captures and tracks franchisee support tickets and communications.Read 21 Oct 2026 · meetbrandwide.com
Implementation
The one-time setup covers data migration, configuration, training and launch support.Read 21 Oct 2026 · meetbrandwide.com
Independent company review
Gartner Peer Insights lists Soffront CRM Software at 4.7 out of 5 from 3 ratings and describes it as web-based CRM with marketing, service and analytics functions.Read 21 Oct 2026 · gartner.com
Integration limits
BrandWide says it has no current integrations for Google Drive, Dropbox, OneDrive, HR or payroll systems.Read 21 Oct 2026 · meetbrandwide.com
Integration security
The integrations page says data is encrypted at rest and in transit, OAuth is used, and event webhooks are available.Read 21 Oct 2026 · meetbrandwide.com
Intranet
The AI intranet organizes documents, news, links and other shared assets for franchise locations.Read 21 Oct 2026 · meetbrandwide.com
Learning management
Its LMS tracks training progress and certifications across franchise units.Read 21 Oct 2026 · meetbrandwide.com
Limit: missing integrations
BrandWide does not currently connect to major cloud-storage services or HR/payroll platforms, according to its integrations page.Read 21 Oct 2026 · meetbrandwide.com
Limit: pricing transparency
Numeric pricing is not published on the official pricing page, so buyers must request a proposal.Read 21 Oct 2026 · meetbrandwide.com
Mobile
BrandWide says field teams can use iPhone and Android apps for sales information and audits.Read 30 Sep 2026 · meetbrandwide.com
Mobile access
BrandWide says franchisees and field staff can use mobile tools for tasks, audits and communications.Read 21 Oct 2026 · meetbrandwide.com
Notable news
On August 3, 2020, Soffront announced that Maid Green selected BrandWide as its CRM and franchise-management provider.Read 21 Oct 2026 · prweb.com
Onboarding
BrandWide manages onboarding and store-opening workflows with tasks, approvals and training steps.Read 21 Oct 2026 · meetbrandwide.com
Operations
The platform includes onboarding workflows, an LMS, helpdesk, intranet, field audits, royalty management, dashboards, and franchisee CRM.Read 30 Sep 2026 · meetbrandwide.com
Praise: breadth
GetApp users praise the combination of CRM, marketing automation, operations and analytics in one system.Read 21 Oct 2026 · getapp.com
Praise: ease of use
GetApp reviewers repeatedly describe the interface as natural and easy to learn without extensive training.Read 21 Oct 2026 · getapp.com
Praise: field work
SoftwareSuggest reviewers value mobile data capture for teams on the road, including photos and feedback.Read 21 Oct 2026 · softwaresuggest.com
Praise: support
SoftwareSuggest reviewers emphasize responsive customer service that implements user suggestions.Read 21 Oct 2026 · softwaresuggest.com
Price disclosure limit
BrandWide publishes no numeric subscription prices and instead provides tailored proposals.Read 21 Oct 2026 · meetbrandwide.com
Pricing
The company does not publish prices; subscription quotes depend on corporate users, franchise locations, and selected modules, and implementation is a one-time fee.Read 30 Sep 2026 · meetbrandwide.com
Privacy and security
The privacy policy says services use TLS in transit, passwords are one-way hashed, and account information is on a secured server with identity and access management checks.Read 30 Sep 2026 · meetbrandwide.com
Rating on Capterra
5 out of 5 from 28 reviews.Read 21 Oct 2026 · capterra.com
Rating on GetApp
5.0 out of 5 from 28 reviews.Read 21 Oct 2026 · getapp.com
Rating on SoftwareSuggest
5 out of 5 from 5 reviews.Read 21 Oct 2026 · softwaresuggest.com
Royalty management
Royalty features automate calculations, invoicing, collections and reporting.Read 21 Oct 2026 · meetbrandwide.com
Sales
Its sales tools include AI-powered lead scoring, automated follow-ups, digital signatures, and real-time pipeline tracking.Read 30 Sep 2026 · meetbrandwide.com
Web deployment
The maker describes BrandWide as a cloud platform accessed through the web, with no installation requirement stated for the Soffront platform.Read 21 Oct 2026 · linkedin.com

Plans and prices

Monthly $35 a month Monthly Online lead capture · email marketing · social marketing · sales processes · appointments/tasks · follow-ups · contracts/signatures · sales forecasting · Office integration Read 21 Oct 2026 · softwaresuggest.com
Core + Audit & Compliance Priced on request Annual agreement; monthly or annual billing options Core Platform · auditing and compliance tools Read 30 Sep 2026 · meetbrandwide.com
Core + Learning Priced on request Annual agreement; monthly or annual billing options Core Platform · LMS Read 30 Sep 2026 · meetbrandwide.com
Core Platform Priced on request Annual agreement; monthly or annual billing options FranDev CRM · franchise information manager · franchise management · onboarding workflows · intranet · document management · helpdesk · analytics Read 30 Sep 2026 · meetbrandwide.com
Custom BrandWide subscription Priced on request Annual agreement; monthly or annual billing Price varies by franchise locations · selected modules · one-time setup Read 21 Oct 2026 · meetbrandwide.com
Full Suite Priced on request Annual agreement; monthly or annual billing options Core Platform · LMS · auditing and compliance · royalty management · community forum · storefront Read 30 Sep 2026 · meetbrandwide.com

Every BrandWide plan and price →

Strong points and limits

Strong points

  • Includes onboarding, LMS, and compliance tools
  • Field teams can use iPhone and Android apps
  • All plans include 24×7 franchisor support
  • Offers a published API and webhooks
  • Lists many out-of-the-box integrations

Limits

  • Prices are available only by quote
  • Implementation has a one-time fee
  • Contracts are annual
  • Early cancellation is not offered

Who it suits

BrandWide describes its Core Platform as suited to emerging and mid-market franchise systems, and its Full Suite as suited to large or multi-brand portfolios. It may suit franchise teams seeking sales and operational tools across locations.

Verdict

BrandWide covers franchise sales and operations, with mobile apps and a broad integration list. Buyers should account for quote-based pricing, annual agreements, and the stated gaps in file-storage and HR integrations.

Where Specifiction places it

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