Claap
claap.io
What it is
Claap captures calls, meetings, and emails, then turns conversations into CRM fields, call scores, and deal forecasts. It can record Zoom, Google Meet, and Microsoft Teams without joining as a meeting participant, and also offers a visible bot recorder; its mobile app can capture in-person meetings. Claap supports webcam, system-audio, and microphone recording across web, macOS, Windows, iOS, Android, and a Chrome extension. Sales teams can configure scorecards using frameworks such as MEDDIC, MEDDPICC, BANT, and SPICED, or create their own criteria. Pro costs €29 a month when billed annually and includes 400 AI credits per seat monthly, two-year storage, summaries, follow-up emails, and CRM auto-logging. Business is €59 a month billed annually, and Enterprise is €99 a month billed annually. Basic is free, with 10 videos per user, 300 total minutes, a maximum of five Basic licenses, and three-month recording storage. Claap lists transcripts in 99+ languages on Pro, Business, and Enterprise. It states that it uses EU hosting, is GDPR compliant and SOC 2 Type II certified, and does not train models on customer data.
Spec sheet
- What it does
- Claap records sales calls and videos, transcribes them, summarizes conversations, and turns the results into CRM updates, follow-ups, coaching data and AI-agent context.Read 15 Oct 2026 · claap.io
- Product
- Claap captures calls, meetings and emails, then turns conversations into CRM fields, call scores and deal forecasts.Read 8 Oct 2026 · claap.io
- Intended users
- Claap describes the product as built for revenue teams, with role pages for sales leaders, sales reps, RevOps and Customer Success.Read 8 Oct 2026 · claap.io
- Supported platforms
- web,macos,windows,ios,android,chrome_extensionRead 15 Sep 2026 · claap.io
- Free plan
- NoRead 15 Sep 2026 · claap.io
- Integrations
- Listed integrations include Google Meet, Zoom, Teams, Google and Outlook calendars, Slack, Notion, HubSpot, Salesforce, Attio, Pipedrive, Aircall, Linear, Jira, GitHub, ClickUp, Confluence, Trello, Asana, Zapier, Make, n8n and webhooks.Read 15 Oct 2026 · claap.io
- Security
- Claap says recordings are EU-hosted, a data-processing agreement is available, and the service has a SOC 2 Type II report.Read 15 Oct 2026 · claap.io
- Support
- Basic includes standard email and chat support; Pro and Business include priority email and chat support; Enterprise includes a dedicated account manager.Read 8 Oct 2026 · claap.io
- Acquisition news
- Claap announced on October 20, 2025 that it was joining lemlist; the announcement cited 700 Claap customers and lemlist's 20,000-plus customers.Read 15 Oct 2026 · claap.io
- AI agents
- Claap says its MCP connector can be used from Claude or ChatGPT, and agents can connect through Zapier, Make, n8n or webhooks.Read 8 Oct 2026 · claap.io
- AI data use
- Claap states that customer calls are not used to train its AI models or third-party models.Read 15 Oct 2026 · claap.io
- AI summaries
- Claap generates meeting summaries, recap emails, chapters, topics and custom-template outputs.Read 15 Oct 2026 · claap.io
- API documentation
- Claap links to docs.claap.io for endpoint specifications, examples, authentication, rate limits, error handling and best practices.Read 15 Oct 2026 · help.claap.io
- Company facts
- LinkedIn lists Claap as founded in 2021, remote headquartered, privately held and employing 11–50 people.Read 15 Oct 2026 · linkedin.com
- Company identity
- Crunchbase lists the legal name as CLAAP SAS and identifies Pierre Touzeau and Robin Bonduelle as founders.Read 15 Oct 2026 · crunchbase.com
- Company mission
- Claap says its mission is to free sales teams from repetitive tasks and analysis so they can focus on selling.Read 8 Oct 2026 · claap.io
- CRM enrichment
- Business and Enterprise can write AI-generated values into HubSpot, Salesforce, Attio and Pipedrive fields.Read 15 Oct 2026 · claap.io
- Deal intelligence
- Business deal views combine calls, emails, contacts and CRM data into summaries, stakeholder views, momentum indicators and risk warnings.Read 15 Oct 2026 · claap.io
- Desktop requirements
- Claap provides downloadable desktop apps for Mac and Windows for bot-free meeting and screen recording.Read 15 Oct 2026 · help.claap.io
- In-person capture
- The product page says its mobile app can capture in-person meetings.Read 8 Oct 2026 · claap.io
- Independent review criticism
- A tl;dv review says Claap's free tier is restrictive, core AI capabilities are paywalled, summaries can be shallow or inaccurate, and screen recording was buggy in testing.Read 15 Oct 2026 · tldv.io
- Language support
- The pricing comparison lists transcripts in 99+ languages for Pro, Business and Enterprise plans.Read 8 Oct 2026 · claap.io
- Licence
- Claap is delivered as a proprietary hosted service; the published terms do not provide an open-source licence or self-hosting package.Read 15 Oct 2026 · claap.io
- Limit: performance
- G2's review synthesis mentions lag, slow uploads and delayed video processing.Read 15 Oct 2026 · g2.com
- Limit: recording and search
- G2 reviewers report frustrations with recording-length limits, library search and speaker-identification accuracy.Read 15 Oct 2026 · g2.com
- MCP
- Claap MCP is included on every plan and connects meeting, deal and AI-field data to Claude, ChatGPT, Cursor and other compatible agents.Read 15 Oct 2026 · claap.io
- Microphone recording
- YesRead 15 Sep 2026 · claap.io
- Mobile app
- The Claap in-person recorder app captures audio, separates speakers, creates summaries and syncs recordings to the Claap workspace.Read 15 Oct 2026 · apps.apple.com
- Plan limits
- The Basic plan includes 10 videos per user, 300 total minutes and 3 months of recording storage; Pro storage lasts 2 years and Business storage 3 years.Read 8 Oct 2026 · claap.io
- Praise: ease of use
- G2 reviewers repeatedly praise Claap's intuitive interface, simple sharing and low learning curve.Read 15 Oct 2026 · g2.com
- Praise: time savings
- G2 reviewers frequently say Claap saves time by replacing meetings with quick recordings, automated summaries and follow-up work.Read 15 Oct 2026 · g2.com
- Privacy hosting
- The privacy policy says Claap is incorporated in France, uses AWS EU regions, and applies encryption and access controls.Read 15 Oct 2026 · claap.io
- Public API
- The API can list recordings, retrieve recording details, download transcripts and insights, return workspace information, and create recordings by uploading audio or video.Read 15 Oct 2026 · help.claap.io
- Rating on Chrome Web Store
- 4.8 out of 5 from 35 ratings.Read 15 Oct 2026 · chromewebstore.google.com
- Rating on G2
- 4.6 out of 5 from 481 reviews.Read 15 Oct 2026 · g2.com
- Rating on GetApp
- No rating; 0 reviews are published.Read 15 Oct 2026 · getapp.com
- Rating on Software Advice
- No rating; 0 reviews are published.Read 15 Oct 2026 · softwareadvice.com
- Recording
- Meetings can be captured from Zoom, Google Meet, Microsoft Teams, phone calls, in-person conversations, the Chrome extension or desktop app.Read 15 Oct 2026 · claap.io
- Sales coaching
- Business and Enterprise score calls against MEDDIC, BANT, SPICED or custom criteria and link scores to the supporting call moment.Read 15 Oct 2026 · claap.io
- System audio
- YesRead 15 Sep 2026 · claap.io
- Transcription
- Paid plans provide transcription in more than 99 languages, with searchable and editable transcripts.Read 15 Oct 2026 · claap.io
- Trust center
- Claap's Trust Center lists a SOC2 type 2 report and 38 controls.Read 8 Oct 2026 · trust.claap.io
- Video editing
- Pro and higher plans can edit recordings from transcript text, remove silences, stitch videos and customize thumbnails and themes.Read 15 Oct 2026 · claap.io
- Webcam recording
- YesRead 15 Sep 2026 · claap.io
- Webhooks
- The help center documents webhook setup, webhook events and workflow automations, alongside API and MCP guides.Read 15 Oct 2026 · help.claap.io
Plans and prices
Strong points and limits
Strong points
- Records major video meetings without joining as a participant.
- Mobile app captures in-person meetings.
- Scorecards can use preset or custom criteria.
- Pro includes CRM auto-logging and follow-up emails.
- Paid plans list transcripts in 99+ languages.
Limits
- Basic limits users to 10 videos.
- Basic includes 300 total minutes.
- Basic recordings are stored for three months.
- Enterprise costs €99 a month, billed annually.
Who it suits
Claap suits revenue teams, including sales leaders, sales representatives, RevOps, and Customer Success teams. It is relevant to teams that want conversation capture tied to CRM data, coaching, and forecasting.
Claap in depth
Read the full write-up
Claap combines call capture with structured sales operations, making it a strong fit for revenue teams that want recordings to feed coaching and CRM work. It is less suitable when the requirement is simply recording video or meetings without sales-analysis overhead. The deciding factors are each plan’s retention, AI-credit allowance and depth of sales automation.
Overview
Claap records Zoom, Google Meet and Microsoft Teams sessions either without entering the meeting as a participant or through a visible bot recorder. Its mobile app also captures face-to-face meetings, so the workflow covers more than browser-based calls. Recordings can include webcam video, system audio and microphone input.
The product turns calls, meetings and emails into CRM fields, call scores and deal forecasts. Integrations with HubSpot, Salesforce, Attio, Pipedrive, Zoom, Google Meet, Teams, Aircall, Slack and Notion help place those outputs in the systems a revenue team already uses. EU hosting, GDPR compliance, SOC 2 Type II certification and a stated policy not to train models on customer data address important procurement concerns.
Key features
Capture and recording
Participant-free recording is useful when a bot would distract attendees, while the visible recorder gives teams a straightforward, explicit alternative. Mobile in-person capture extends coverage to field meetings. The combination of webcam, system-audio and microphone recording handles standard online meeting scenarios.
Coaching and CRM automation
Configurable scorecards support MEDDIC, MEDDPICC, BANT and SPICED, and teams can define their own criteria. That makes coaching adaptable to an established sales methodology rather than forcing a fixed rubric. AI summaries, follow-up emails and CRM auto-logging reduce post-call administration on Pro; Business adds call scoring, AI coaching and advanced CRM integration; Enterprise adds deal forecasting, account scoring and contact insights.
AI connections and language coverage
Claap’s MCP connector can be used from Claude or ChatGPT, and agents can connect through Zapier, Make, n8n or webhooks. Pro, Business and Enterprise plans provide transcripts in more than 99 languages, a meaningful advantage for multilingual teams.
Pricing
A free Basic plan supports up to five licenses, 10 videos per user and 300 total minutes, with recordings retained for three months. Standard email and chat support is included. Those caps make Basic suitable for a small evaluation or occasional recording, not a busy sales organization.
Pro costs €29.00 per user per month when billed annually and includes unlimited recording through the desktop app, Chrome extension and audio, 400 AI credits per seat each month, two-year storage, AI summaries, follow-up emails and CRM auto-logging. Priority email and chat support is included. It fits teams that need routine capture and follow-up automation but can operate without formal call scoring.
Business is €59.00 per user per month billed annually. It raises the allowance to 1,000 AI credits per seat monthly, provides unlimited recordings, three-year storage, call scoring, AI coaching, advanced CRM integration and Magic Clips AI video editing. This is the more appropriate tier for managers running a defined coaching program.
Enterprise costs €99.00 per user per month billed annually and adds 2,000 AI credits per seat monthly, unlimited storage, deal forecasting, account scoring, contact insights, SSO, SCIM and a dedicated account manager. It targets larger or more governed deployments. Claap offers a 14-day trial; paid plans are annual-billing commitments at the stated monthly rates.
Platforms
Claap supports web, macOS, Windows, iOS, Android and a Chrome extension, and exposes an API. The broad device coverage suits distributed teams recording from desktops, browsers and phones.
Who it's for
Sales leaders can use scorecards and coaching, sales representatives can automate summaries and follow-up, and RevOps teams can connect recordings to CRM systems. Customer Success teams may also benefit from conversation capture and structured fields. A general user seeking only lightweight recording will likely find the sales-centric workflow and paid AI allowances unnecessary.
Pros and cons
Pros: Records major meeting platforms without requiring a participant bot; captures in-person meetings on mobile; supports custom and named sales methodologies; connects to major CRMs and automation tools; offers strong retention and governance options on higher tiers.
Cons: Basic is limited to 10 videos per user, 300 minutes, five licenses and three months of storage; AI credits are metered on every paid tier; two- and three-year retention requires Pro or Business, while unlimited storage is reserved for Enterprise; the most advanced forecasting and identity controls are expensive for small teams.
Alternatives
Choose Sales Follow-Up Software when follow-up management matters more than recording and coaching. AI Screen Recorders suit buyers prioritizing AI-assisted capture rather than CRM forecasting. For message-led workflows, compare Video Messaging Software; for straightforward capture, see Screen Recording Software.
Fellow is a freemium meeting workspace with five lifetime AI notes per free user. JOEY is another freemium option with broad desktop and mobile coverage. FollowUpThen is focused on follow-ups, with 50 active follow-ups per month on its free plan. TrackerSuite Sales Tracker offers a free five-user starter tier and paid per-user growth pricing. CloseFlow provides a 30-day all-access account period without payment details. CallMerlin targets calling workflows with minutes, lead lookups and integrations. Callwrap offers 20 free calls per month with transcripts, summaries and follow-up tasks. Sybill provides unlimited recordings and transcripts on its free tier alongside a monthly AI-summary allowance.
Verdict
Claap is a strong choice for revenue teams that want recordings to become CRM data, repeatable scorecards and forecast inputs, especially when multilingual support and enterprise controls matter. Choose Pro for automated summaries and logging, Business for active coaching, and Enterprise for forecasting and governance. Look elsewhere if you need an inexpensive, general-purpose recorder or cannot justify annual per-user pricing and metered AI credits.
Verdict
Claap combines conversation recording with sales scoring, CRM updates, and forecasting. Compare the Basic limits and storage periods with the paid tiers if a team expects to retain or process many recordings.
Where Specifiction places it
- Screen and Video Capture Software#1 of 309.3
- Sales Follow-Up Software#2 of 429.3
- AI Screen Recorders#2 of 399.5
- Screen Recording Software#8 of 1329.3
- Video Messaging Software#3 of 299.3