Skip to content
SPECIFICTION
Get listed

GivingDNA

givingdna.com

WebAPI
Visit givingdna.com
Spec score 7.1 #14 of 19 in Nonprofit Donor Prospecting Software

What it is

GivingDNA is a fundraising analytics and donor-profiling platform for discovering, segmenting, and identifying donors and advocates. Available through web and API, it enriches fundraising records with third-party data and fundraising practices. Constituent, Giving, and Mid/Major dashboards visualize donor, giving, program, and gift-officer information. Opportunity Segments identify upgrade, sustainer, and lapse-risk opportunities with suggested strategies. Prospect ID provides wealth screening, information about donors' causes of interest, and tools for segmenting upgrade-candidate communications. The platform combines fundraiser expertise with AI-driven models for segmentation and messaging, and can append demographic, psychographic, and giving-behavior data to a CRM. Direct Response Reporting provides reports on previous appeals and real-time tracking of current campaigns with demographic and psychographic breakdowns. Integrations include Salesforce, Virtuous, and Blackbaud NXT, with custom-field support and automatic weekly updates. Salesforce constituents are analyzed individually rather than by household, and the integration updates each weekend. Pricing is specified through an applicable MSA or Task Order.

Spec sheet

Campaign reporting
Direct Response Reporting provides detailed reports on past appeals and real-time tracking of current campaigns with demographic and psychographic breakdowns.Read 30 Sep 2026 · givingdna.com
CRM appends
GivingDNA can add demographic, psychographic, and giving-behavior data directly to a CRM.Read 30 Sep 2026 · givingdna.com
CRM integrations
GivingDNA integrates with Salesforce, Virtuous, and Blackbaud NXT, with automatic weekly platform updates and support for custom fields.Read 30 Sep 2026 · didyouknow.givingdna.com
Dashboards
GivingDNA provides Constituent, Giving, and Mid/Major dashboards with donor, giving, program, and gift-officer visualizations.Read 30 Sep 2026 · givingdna.com
Data enrichment
The platform augments fundraising data with third-party enrichment and fundraising best practices to produce actionable donor insights.Read 30 Sep 2026 · givingdna.com
Data storage
Pursuant stores systems behind physical access controls with 24/7 video surveillance and keeps off-site backups in Amazon S3 Glacier through AWS.Read 30 Sep 2026 · givingdna.com
Modeling
The platform combines expert fundraisers with AI-driven models for advanced segmentation and messaging.Read 30 Sep 2026 · givingdna.com
Opportunity segments
Opportunity Segments identify upgrade, sustainer, and lapse-risk opportunities and provide suggested strategies.Read 30 Sep 2026 · givingdna.com
Privacy and compliance
Allegiance says constituent and giving data is not shared or sold, clients retain ownership and can delete it, and its privacy program addresses GDPR, CCPA, CDPA, and CPA requirements.Read 30 Sep 2026 · givingdna.com
Product purpose
GivingDNA is an all-in-one fundraising analytics, data visualization, and wealth profiling tool for discovering, segmenting, and identifying valuable donors and advocates.Read 30 Sep 2026 · givingdna.com
Prospect identification
Prospect ID provides wealth screening, information about causes donors care about, and segmentation tools for upgrade-candidate communications.Read 30 Sep 2026 · givingdna.com
Salesforce limitation
GivingDNA analyzes Salesforce constituents at the individual rather than household level, and Salesforce integration updates automatically each weekend.Read 30 Sep 2026 · givingdna.com
Security controls
Confidential information is transferred through SFTP, restricted to a controlled Data Team, and stored on fully encrypted systems.Read 30 Sep 2026 · givingdna.com
Training and support
GivingDNA offers onboarding, monthly training, a user community, a knowledge base with training videos, and access to a business analyst and fundraising coach.Read 30 Sep 2026 · givingdna.com

Plans and prices

GivingDNA Platform Priced on request Per applicable MSA or Task Order Fees specified in Pricing Fees and Billing Schedule/Costs section · Subscription term specified in Task Order Read 30 Sep 2026 · givingdna.com

Every GivingDNA plan and price →

Strong points and limits

Strong points

  • Dashboards cover donor, giving, program, and gift-officer views
  • Opportunity segments include suggested strategies
  • CRM appends demographic, psychographic, and giving-behavior data
  • Integrates with Salesforce, Virtuous, and Blackbaud NXT

Limits

  • Salesforce analysis is individual-level, not household-level
  • Salesforce integration updates each weekend
  • Pricing is specified through an MSA or Task Order

Who it suits

GivingDNA suits fundraising teams that want donor analytics, wealth screening, campaign reporting, or CRM enrichment. Salesforce users should note the individual-level analysis rather than household-level analysis.

Verdict

GivingDNA brings donor segmentation, wealth profiling, campaign reporting, and CRM data enrichment together. Its Salesforce analysis works at the individual level, and pricing terms are set through an applicable agreement.

Where Specifiction places it

Alternatives to GivingDNAAll alternatives →