GMAP Location Intelligence

Spec sheet

Integrations

The product page says GMAP datasets integrate directly into MVPLUS and IMPACT; the MVPLUS page also describes Google Street View links for desktop surveys.Read 9 Oct 2026 · gmap.com

Support

Every MVPLUS licence includes full training and ongoing support from GMAP experts.Read 9 Oct 2026 · gmap.com

Headquarters

Leeds, United KingdomRead 28 Sep 2026 · gmap.com

Catchments

MVPLUS creates catchments using drive time, distance, radius, or nearest rules, including batch catchments across a network.Read 9 Oct 2026 · gmap.com

Cloud hosting

MVPLUS is hosted on Microsoft Azure, which GMAP says enables flexible working and secure distribution.Read 9 Oct 2026 · gmap.com

Collaboration

GMAP says MVPLUS supports secure collaboration across multiple users and geographies.Read 9 Oct 2026 · gmap.com

Data

GMAP says CAMEO consumer classifications are available across 36 countries and also lists DVLA, RetailVision, LeisureVision, competitor, and points-of-interest data.Read 9 Oct 2026 · gmap.com

Ease of use

GMAP describes MVPLUS as designed for business decision-makers and says it is built to be intuitive for non-technical users.Read 9 Oct 2026 · gmap.com

International access

GMAP says MVPLUS and IMPACT are cloud-based and accessible worldwide, and that it has supported clients in more than 60 countries.Read 9 Oct 2026 · gmap.com

Network modelling

IMPACT uses a custom Spatial Interaction Model to estimate how opening or closing sites affects the wider network, with results in an interactive Power BI dashboard.Read 9 Oct 2026 · gmap.com

Price availability

The MVPLUS page offers an enquiry option and does not state a price.Read 9 Oct 2026 · gmap.com

Product scope

GMAP offers MVPLUS for self-serve site and location analysis and IMPACT for modelling the effects of network changes.Read 9 Oct 2026 · gmap.com

Security and privacy

GMAP’s privacy policy says it aims to be transparent about personal data use and comply with UK law, including the General Data Protection Regulation.Read 9 Oct 2026 · gmap.com

Site analysis

MVPLUS lets users import customer, outlet, or operational data and compare locations using catchment analysis, market potential, demographics, and competitor context.Read 9 Oct 2026 · gmap.com

Use with own data

GMAP says users can import their own customer, outlet, and operational data into MVPLUS, while IMPACT scenarios are built around client network data.Read 9 Oct 2026 · gmap.com

Who it is for

GMAP identifies property, network planning, marketing, finance, commercial, logistics, and operations teams as users of its location intelligence tools and services.Read 9 Oct 2026 · gmap.com

Plans and prices

Every GMAP Location Intelligence plan and price →

Where Specifiction places it

• Location Intelligence Software#21 of 367.3