LeadLens

LeadLens is a trade-show lead capture tool for reps and event teams that scan badges and enrich contact records. It is best for solo users or small teams that need offline capture and flexible exports. Its main trade-off is clear: useful capture tools start at $29/mo, while teams needing completed SOC 2 certification should look elsewhere.

Overview

LeadLens pairs badge scanning with contact enrichment, imports, and exports. OCR reads names, titles, and companies from printed or handwritten badges and assigns a confidence score to each field, helping users identify captures that merit a check. The service can derive email addresses from company conventions, find LinkedIn profiles, and check email domains against MX records. Those additions can help with follow-up, but derived contact details are not confirmed information.

Scans taken offline queue on the device and sync when connectivity returns, a useful safeguard at venues with unreliable connections. Users can import email signatures or CSVs and export leads as CSV, XLSX, or vCard. Integrations named for supported tiers include HubSpot, Slack, Google Sheets, and webhooks; support also names Zapier, Make, and n8n presets for other CRMs.

LeadLens stores data in Supabase PostgreSQL in US-East with row-level security. The maker says it does not sell scan data and removes badge images after extraction. Account deletion requests result in data removal within 7 days. Its SOC 2 audit is not complete, which rules it out for buyers who require that certification. Email support responds within one business day.

Key features

Badge OCR: Field-level confidence scores help prioritize review when a badge is hard to read, but do not eliminate the need to verify uncertain entries.

Enrichment: Email derivation, LinkedIn profile discovery, and MX checks can make captured records more actionable; they are not a guarantee that every detail is correct.

Offline capture: On-device queuing protects scans from a temporary loss of connectivity, then syncs them when service returns.

Data exchange: Imports from signatures or CSVs and exports to CSV, XLSX, or vCard give users options for moving contacts into other workflows.

Integrations: HubSpot, Slack, Google Sheets, and webhook paths appear on supported tiers; Zapier, Make, and n8n presets extend options for other CRMs.

Pricing

The Free plan costs $0/forever and includes 25 lifetime scans, one show workspace, and basic enrichment. It is a low-commitment way to assess the workflow, but the lifetime scan cap makes it unsuitable for recurring event use.

Starter costs $29/mo or $279/yr and provides 200 scans/mo, unlimited shows, and full AI enrichment. It fits a solo rep who needs regular capture across events, though the monthly scan ceiling may constrain heavier use. Pro is $99/mo or $948/yr for 750 scans/mo, unlimited shows, HubSpot sync, and analytics; it better suits event marketers or reps running 5–10 shows a year who need more volume and reporting.

Unlimited costs $179/mo or $143.25/mo billed annually, with unlimited scans and shows, HubSpot sync, Slack alerts, and analytics. It is the clearest fit for an individual or operation whose scan volume makes a fixed quota a poor match.

Team costs $149/mo for 5 seats and 500 pooled scans/mo, plus a shared contact database and team dashboard. Team Pro costs $249/mo for 10 seats and 1,000 pooled scans/mo, adding HubSpot sync; Team Max costs $449/mo for 20 seats and unlimited pooled scans, with a shared database and HubSpot sync. These tiers suit shared booth capture, with higher prices buying more seats and scan capacity; the listed Team Max package is the one that removes the pooled scan cap.

The Volume plan has custom pricing for 20+ seats, 5,000+ monthly scans, multi-show rollouts, or procurement-heavy teams. It is aimed at larger deployments rather than buyers seeking a self-serve listed price.

Platforms

LeadLens runs on the web and iOS. Its browser experience works on phones and can be installed as a PWA; a native iOS app is listed on paid plans. The PWA offers a browser-based route, while paid users can opt for the native app.

Who it's for

Solo reps who capture leads occasionally can start with Free, but should expect to outgrow its 25 lifetime scans quickly. Starter is more practical for a regular solo workflow; Pro targets event marketers and reps handling 5–10 shows each year. Shared booth teams can choose among seat-based plans according to pooled scan volume. Buyers whose procurement requires completed SOC 2 certification should choose another service.

Pros and cons

Pros: Offline queuing reduces the risk of losing captures at poorly connected venues; OCR confidence scores make uncertain fields easier to flag; CSV, XLSX, and vCard exports support different handoff needs.

Cons: Free is capped at 25 lifetime scans, so it is a narrow trial rather than a lasting event workflow; team tiers impose seat and pooled-scan limits except Team Max; SOC 2 is not complete.

Alternatives

Compare event lead capture software if you want to survey the category before settling on a tool.

LeadSuccess is worth considering if Android or Windows support matters, or if ticket QR capture and Excel export fit your event workflow.

BagEvent suits buyers who need a paid event product across desktop and mobile platforms and value a free trial; its Pro plan is $99/month billed annually or $129/month billed monthly.

eventkrowd Lead Retrieval is a paid alternative with a one-time QuickLeads activation priced at $350, paid once.

xh is an open-source command-line HTTP client, rather than a trade-show lead capture alternative.

Meetopio offers voice captures and AI follow-up drafts alongside scans, which may suit users who want those meeting follow-up tools.

BoothIQ is another free-plan option with unlimited leads, AI summaries and follow-up drafts, enrichment, voice notes, offline mode, and CSV export.

Capture Show Leads is a paid alternative with a free trial and a one-show, one-seat option for $99, paid once.

Cvent may suit buyers considering an event platform whose registration product can be tried for free.

Verdict

Choose LeadLens if your reps need reliable offline badge capture, field-level OCR confidence, and exports that fit more than one follow-up workflow. Starter is a sensible entry point for a solo user with moderate volume, while teams should match seats and pooled scans to their event schedule. Look elsewhere if you need completed SOC 2 certification or a free plan for sustained scanning.