matelso Call Tracking

Spec sheet

Purpose

Call Tracking attributes calls to marketing sources and reports conversions to Google Ads, GA4, CRM, or other third-party systems.Read 9 Oct 2026 · matelso.com

Intended users

The company describes Call Tracking as a marketing tool for optimizing campaigns using call leads and says it serves small businesses through large enterprises.Read 9 Oct 2026 · matelso.com

API

The Call Tracking API can automatically create users, book phone numbers, export call lists, and connect channels to the matelso system.Read 9 Oct 2026 · matelso.com

Integrations

The product names CRM, GA4, Google Ads, and analytics systems as destinations and says other tools can be connected through Zapier, Make, or n8n.Read 9 Oct 2026 · matelso.com

Headquarters

Kaiserslautern, GermanyRead 28 Sep 2026 · matelso.com

Founded

2006Read 28 Sep 2026 · matelso.com

Call routing

Time-based and source-based routing direct calls to teams or departments, and preIVR can provide announcements and caller options.Read 9 Oct 2026 · matelso.com

Call scoring AI

Call Scoring AI transcribes, summarizes, classifies, and scores calls by business relevance, then sends results to CRM, GA4, Google Ads, and analytics systems.Read 9 Oct 2026 · matelso.com

Dynamic tracking

Dynamic Call Tracking assigns each website visitor a unique phone number so the caller’s ad, keyword, and landing page can be identified.Read 9 Oct 2026 · matelso.com

International numbers

Customers can book local, toll-free, and shared-cost numbers in more than 60 countries, with number pools of up to 10,000.Read 9 Oct 2026 · matelso.com

Offline attribution

Static Call Tracking uses predefined numbers to measure individual online and offline channels such as print ads, billboards, and TV spots.Read 9 Oct 2026 · matelso.com

Onboarding

The company says full-service onboarding with call-tracking experts is included in every package.Read 9 Oct 2026 · matelso.com

Privacy and hosting

The booking page describes the service as GDPR compliant and says its servers are in Germany.Read 9 Oct 2026 · matelso.com

Reporting

The service schedules reports automatically and allows campaign reports to be exported in formats such as Excel or PDF.Read 9 Oct 2026 · matelso.com

Plans and prices

Every matelso Call Tracking plan and price →

Where Specifiction places it

• Call Tracking Software#25 of 367.4